{"title":"GIFTS UNDER £100","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eGifts they'll really thank you for. From toys to tummy time-saving playmats and stunning collection boxes. Everything is scientifically designed, organic, and made to be loved every day. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"3-sensory-muslin-squares-animal-print","title":"ANIMAL PRINT MUSLIN 3-PACK - birth to 4 months","description":"\u003cp\u003eMost muslins are just fabric, these are so much more.\u003c\/p\u003e\n\n\u003cp\u003eThese three everyday-sized sensory muslins (60x60cm) feature \u003cstrong\u003eZebra\u003c\/strong\u003e, \u003cstrong\u003eStarfish\u003c\/strong\u003e and \u003cstrong\u003eDalmatian\u003c\/strong\u003e patterns developed with our Orthoptist to evolve with your baby's vision from birth to 4 months, continuously challenging babies' developing sight during the period when learning happens fastest.\u003c\/p\u003e\n\n\u003cp\u003eThe original Etta Loves muslin. When Jen (the founder) launched the animal print in 2016, it was the world's first sensory muslin, designed not just to be useful, but to support what babies can actually see.\u003c\/p\u003e\n\n\u003cp\u003eThe perfect over-the-shoulder, grab-and-go size. Soft, practical, organic cotton.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDesigned with infant vision experts to support developing sight\u003c\/li\u003e\n  \u003cli\u003eEveryday 60x60cm size, perfect for feeds, burping and play\u003c\/li\u003e\n  \u003cli\u003ePack of 3: Zebra, Starfish and Dalmatian patterns for birth to 4 months\u003c\/li\u003e\n  \u003cli\u003e100% GOTS certified organic cotton\u003c\/li\u003e\n  \u003cli\u003eGets softer with every wash\u003c\/li\u003e\n  \u003cli\u003e4.97 average rating from customer reviews\u003c\/li\u003e\n  \u003cli\u003eNot sure which size? See our \u003ca href=\"https:\/\/www.ettaloves.com\/blogs\/news\/which-size-muslin-do-you-need?\" title=\"what size muslin do you need?\"\u003emuslin size guide →\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":30116488516,"sku":"ELAN001","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/animal-print-muslin-3-pack-for-newborn-to-4-month-old-babies-4449473.png?v=1763727663"},{"product_id":"extra-large-starfish-print-sensory-muslin-square-ideal-for-0-4-months-old-babies","title":"XL STARFISH MUSLIN - birth to 4 months","description":"\u003cp\u003eSoft, sensory \u0026amp; endlessly useful, this XL organic cotton muslin is the one that always earns its place in your bag. Big enough for swaddling, shading, feeding or comforting on the go, it brings ease and calm to every part of your day.\u003c\/p\u003e\n\u003cp\u003eThe Starfish print has been expertly crafted with input from our Orthoptist to evolve with your baby's vision between birth and around four months. Their gaze is first drawn to the bold outer edges, then as their sight develops, they begin to notice the finer details within - keeping them captivated as they grow.\u003c\/p\u003e\n\u003cp\u003eParent hack: use it print-side down as a sensory feeding cover to help your baby stay focused while you enjoy a peaceful moment too.\u003c\/p\u003e\n\u003cp\u003eBeautiful science, woven into everyday practicality - and until you try an XL muslin, you won't believe how much you'll use it.\u003c\/p\u003e\n\u003cp\u003e120cm x 120cm for everyday versatility \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":31929778692,"sku":"ELAN002","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/xl-starfish-muslin-for-newborn-to-4-month-old-babies-2652661.png?v=1771361423"},{"product_id":"plants-3-sensory-muslin-squares-ideal-for-0-4-month-old-babies","title":"PLANT PRINT 3-PACK MUSLINS - birth to 4 months","description":"\u003cp\u003eMost muslins are just fabric, these aren't.\u003c\/p\u003e\n\n\u003cp\u003eThese three everyday-sized sensory muslins (60x60cm) feature Fern, Dandelion and Tree Ring patterns developed with our Orthoptist to evolve with your baby's vision from birth to 4 months, continuously challenging developing sight during the period when learning happens fastest.\u003c\/p\u003e\n\n\u003cp\u003eThe perfect over-the-shoulder, grab-and-go size. Soft, practical, organic cotton.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDesigned with infant vision experts to support developing sight\u003c\/li\u003e\n  \u003cli\u003eEveryday 60x60cm size, perfect for feeds, burping and play\u003c\/li\u003e\n  \u003cli\u003ePack of 3: Fern, Dandelion and Tree Rings for birth to 4 months\u003c\/li\u003e\n  \u003cli\u003e100% GOTS certified organic cotton\u003c\/li\u003e\n  \u003cli\u003eGets softer with every wash\u003c\/li\u003e\n  \u003cli\u003e4.91 average rating from verified reviews\u003c\/li\u003e\n  \u003cli\u003eNot sure which size? See our \u003ca href=\"https:\/\/www.ettaloves.com\/blogs\/news\/which-size-muslin-do-you-need?\" title=\"what size muslin do you need?\"\u003emuslin size guide →\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWinner, Best New Baby Gift, Positive Birth Company Awards.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":4223536136220,"sku":"ELPL001","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/plant-print-3-pack-muslins-for-newborn-to-4-month-old-babies-3669075.png?v=1763727671"},{"product_id":"xl-eyes-muslin-for-newborn-to-4-months-old-babies","title":"XL EYES MUSLIN - birth to 4 months","description":"\u003cp\u003eXL supersoft sensory muslin square in high contrast black and white eyes design, drawn by Etta herself when she was 5. Designed to the millimetre to support babies' cognitive and visual development between birth and around four months, babies love the bullseye design and perfectly scaled visual elements.\u003c\/p\u003e\n\u003cp\u003ePerfect for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e120cm x 120cm for everyday versatility \u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":32194323546201,"sku":"ELDR002","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/xl-eyes-muslin-for-newborn-to-4-months-old-babies-1476830.png?v=1763727664"},{"product_id":"etta-loves-x-keith-haring-baby-muslin-for-newborn-to-4-months-old-babies","title":"ETTA LOVES x KEITH HARING 'BABY' MUSLIN - birth to 4 months","description":"\u003cp\u003eXL supersoft sensory muslin square in Keith Haring's iconic 'Baby' print. High contrast black and white, rescaled to the millimetre to support babies' cognitive and visual development between birth and around four months.\u003c\/p\u003e\n\u003cp\u003ePerfect for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind it up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e120cm x 120cm for everyday versatility \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBrowse the full Etta Loves x Keith Haring collaboration \u003ca title=\"etta loves keith haring baby sensory collection\" href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-keith-haring\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":39253157970119,"sku":"ELHA001","price":9.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/etta-loves-x-keith-haring-baby-muslin-for-newborn-to-4-months-old-babies-3134721.png?v=1763727654"},{"product_id":"etta-loves-x-keith-haring-muslin-blanket-reversible-newborn-to-4-months-5-months","title":"ETTA LOVES x KEITH HARING MUSLIN BLANKET - reversible - birth to 12 months","description":"\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003eOur organic cotton triple layer blanket provides perfect sensory stimulation on the go, having a cuddle or for happier tummy time and the Keith Haring prints will be loved by everyone. Reversible 'Baby' (newborn-4 month print) and 'Brazil' (5+ months) in super-soft organic cotton.\u003c\/p\u003e\n\u003cp\u003eKeith Haring's artwork has been expertly scaled and coloured by our consultant orthoptist specifically to support babies' visual and cognitive development throughout their first year.\u003c\/p\u003e\n\u003cp\u003eComes in our gorgeous box packaging making it the perfect gift too. \u003c\/p\u003e\n\u003cp\u003eBrowse the full Etta Loves x Keith Haring collaboration \u003ca title=\"etta loves keith haring baby sensory collection\" href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-keith-haring\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":39253163344071,"sku":"ELHA009","price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/etta-loves-x-keith-haring-muslin-blanket-reversible-newborn-to-4-months-5-months-9281419.jpg?v=1763727653"},{"product_id":"etta-loves-x-keith-haring-2-pack-muslin-squares-for-0-to-4-months-5-month-old-babies","title":"ETTA LOVES x KEITH HARING 2-PACK MUSLIN SQUARES - birth to 12 months","description":"\u003cp\u003eTwo pack of supersoft sensory muslin squares, one of each of Keith Haring's iconic 'Baby' print and colourful 'Brazil' print. Expertly rescaled and recoloured to support babies' cognitive and visual development between birth and around 1 year old.\u003c\/p\u003e\n\u003cp\u003ePerfect for feeding, for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003eBrowse the full Etta Loves x Keith Haring collaboration \u003ca href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-keith-haring\" title=\"etta loves keith haring baby sensory collection\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":39253206728903,"sku":"ELHA010","price":11.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/etta-loves-x-keith-haring-2-pack-muslin-squares-for-0-to-4-months-5-month-old-babies-6356867.png?v=1763727658"},{"product_id":"animal-muslin-blanket-reversible-newborn-to-4-months-5-months","title":"ANIMAL PRINT MUSLIN BLANKET - reversible - birth to 12 months","description":"\u003cp\u003eOur organic cotton triple layer blanket provides perfect sensory stimulation on the go, when having a cuddle or for happier tummy time, and the stylish animal prints are sure to be loved by everyone.\u003c\/p\u003e\n\n\u003cp\u003eReversible Dalmatian (newborn to 4 months) and Blue Leopard (5+ months) in super-soft organic cotton.\u003c\/p\u003e\n\n\u003cp\u003eComes in our gorgeous box packaging making it the perfect gift too.\u003c\/p\u003e\n\n\u003cp\u003eAs seen in \u003cstrong\u003eVOGUE\u003c\/strong\u003e '3 Vogue editors share their newborn baby essentials'.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":40566757523655,"sku":"ELAN017","price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/animal-print-muslin-blanket-reversible-newborn-to-4-months-5-months-8503012.png?v=1763727653"},{"product_id":"plants-muslin-blanket-reversible-newborn-to-4-months-5-months","title":"PLANT PRINT MUSLIN BLANKET - reversible - birth to 12 months","description":"\u003cp\u003eOur organic cotton triple layer blanket provides perfect sensory stimulation on the go, when having a cuddle or for happier tummy time, and the stunning plant prints are sure to be loved by baby and you.\u003c\/p\u003e\n\u003cp\u003eReversible Fern (newborn-4 month print) and Sycamore (5+ months) in super-soft organic cotton muslin.\u003c\/p\u003e\n\u003cp\u003eComes in our gorgeous box packaging making it the perfect gift too.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":40874593976519,"sku":"ELPL011","price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/plant-print-muslin-blanket-reversible-newborn-to-4-months-5-months-9429790.png?v=1763727654"},{"product_id":"xl-fern-muslin-for-newborn-to-4-months-old-babies","title":"XL FERN MUSLIN - birth to 4 months","description":"\u003cp\u003eSoft, sensory \u0026amp; endlessly useful, this XL organic cotton muslin is the one that always earns its place in your bag. Big enough for swaddling, shading, feeding or comforting on the go, it brings ease and calm to every part of your day.\u003c\/p\u003e\n\u003cp\u003eThe Fern print has been expertly crafted with input from our Orthoptist to evolve with your baby's vision between birth and around four months. Its gentle, self-repeating shapes - known as fractals - mirror those found in nature and are proven to have a calming effect on the brain. By stimulating the same alpha waves linked to relaxation, the pattern helps settle both baby and parent, encouraging a sense of quiet focus and ease. Oh and handily they look gorgeous too.\u003c\/p\u003e\n\u003cp\u003eParent hack: use it print-side down as a sensory feeding cover to help your baby stay calm and connected while you enjoy a peaceful moment too.\u003c\/p\u003e\n\u003cp\u003eBeautiful science, woven into everyday practicality - and until you try an XL muslin, you won't realise just how much you'll use it.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e120cm x 120cm for everyday versatility \u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":40874621698247,"sku":"ELPL006","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/xl-fern-muslin-for-newborn-to-4-months-old-babies-2455190.png?v=1763727657"},{"product_id":"xl-sycamore-muslin-for-5-month-old-babies","title":"XL SYCAMORE MUSLIN","description":"\u003cp\u003eExtra large supersoft sensory muslin square in our striking sycamore print. Designed with precise scales and colours that support babies' cognitive and visual development from 5 months onwards.\u003c\/p\u003e\n\u003cp\u003eThese giant muslins are perfect for cuddles, spillages, as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e120cm x 120cm for everyday versatility \u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":40874633068743,"sku":"ELPL007","price":9.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/xl-sycamore-muslin-for-5-month-old-babies-9557724.png?v=1763727653"},{"product_id":"animal-print-gift-bundle-for-babies-first-year","title":"GIFT COLLECTION BOX IN 'ANIMAL PRINT' - for babies' first year","description":"\u003cp\u003eBe the best gift-giver ever with our curated collection box. Comprising 3 of our bestselling sensory essentials, all beautifully packaged in a stylish gift box.\u003c\/p\u003e\n\u003cp\u003eThis Animal Collection box will provide scientifically sensory magic for baby and parents from birth to a baby's first birthday and beyond. Super stylish, super sensory and sure to be loved by the lucky recipients. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGift box includes: 1 x Sensory Strip, 1 x Sensory Muslin 2-Pack \u0026amp; Sensory flashcards with affirmations\u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":42118274449662,"sku":"ELAN018","price":62.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/gift-collection-box-in-animal-print-for-babies-first-year-3379476.png?v=1763727638"},{"product_id":"plant-print-collection-gift-box-for-babies-first-year","title":"GIFT COLLECTION BOX IN 'PLANT PRINT'- for babies' first year","description":"\u003cp\u003eBe the best gift-giver ever with our curated collection box. Comprising 3 of our bestselling sensory essentials, all beautifully packaged in a stylish gift box.\u003c\/p\u003e\n\u003cp\u003eThis Plant Collection box will provide scientifically sensory magic for baby and parents from birth to a baby's first birthday and beyond. Super stylish, super sensory and sure to be loved by the lucky recipients. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGift box includes: 1 x Sensory Strip, 1 x Sensory Muslin 2-Pack \u0026amp; Sensory Flashcards with parenting affirmations\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eMade from: 100% GOTS Certified organic cotton\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":42118327107838,"sku":"ELPL014","price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/gift-collection-box-in-plant-print-for-babies-first-year-4559891.png?v=1763727640"},{"product_id":"keith-haring-collection-gift-box-for-babies-first-year","title":"GIFT COLLECTION BOX IN 'KEITH HARING'- for babies' first year","description":"\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eBe the best gift-giver ever with our curated collection box. Comprising 3 of our bestselling sensory essentials, all beautifully packaged in a stylish gift box.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis Keith Haring Collection box will provide scientifically sensory magic for baby and parents from birth to a baby's first birthday and beyond. Super stylish, super sensory and sure to be loved by the lucky recipients. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGift box includes: 1 x Sensory Strip, 1 x Sensory Muslin 2-Pack \u0026amp; a pack of our Flashcards with parenting affirmations on the back\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eMade from: 100% GOTS Certified organic cotton\u003c\/span\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":42118329139454,"sku":"ELHA011","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/gift-collection-box-in-keith-haring-for-babies-first-year-9042988.png?v=1763727640"},{"product_id":"sensory-hanging-squares-for-babies-first-year","title":"SENSORY HANGING SQUARES  - birth to 12 months","description":"\u003cp\u003eThese clever squares hold babies' focus and keep them calm, whilst also helping them learn to see.\u003c\/p\u003e\n\u003cp\u003eOur set of three reversible sensory hanging squares give babies something genuinely worth looking at wherever they are - pram, car seat or play gym. Each square has a different pattern on each side, so as babies' vision develops over their first year, there's always something new to engage with. A mirror, crinkle and rattle add sound and reflection into the mix.\u003c\/p\u003e\n\u003cp\u003eAttach to your pram, car seat or play gym to keep little eyes engaged and learning wherever you are.\u003c\/p\u003e\n\u003cp\u003eEach set includes: 1 x Fern (front) + Sycamore (reverse) with gentle rattle | 1 x Chequers (front) + Illusion (reverse) with crinkle | 1 x Dalmatian (front) + Mirror (reverse) for reflection and fascination\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned by visual experts\u003c\/li\u003e\n\u003cli\u003eReversible - 5 patterns + 1 mirror in the set, evolving as your baby grows\u003c\/li\u003e\n\u003cli\u003eAdjustable velcro loops attach securely to pram, car seat or play gym\u003c\/li\u003e\n\u003cli\u003eMirror, crinkle and rattle for multi-sensory engagement\u003c\/li\u003e\n\u003cli\u003eWinner GOLD Project Baby Awards for 'Best Newborn Toys'\u003c\/li\u003e\n\u003cli\u003e★★★★★ 4.9 av rating\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca title=\"etta loves on the go travel collection\" href=\"https:\/\/www.ettaloves.com\/collections\/travel\"\u003eDiscover more of our On-The-Go collection here →\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43561775333630,"sku":"ELTO001","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/sensory-hanging-squares-birth-to-12-months-4071772.jpg?v=1784204771"},{"product_id":"blanket-and-story-bundle-for-babies-first-year","title":"BEDTIME BUNDLE - for babies' first year","description":"\u003cp\u003eCuddle up and enjoy this beautiful book under our sumptuously soft reversible sensory blanket. \u003c\/p\u003e\n\u003cp\u003eThis bundle is perfect for those all important connection times, as reading to your baby has been proven to be beneficial from birth.\u003c\/p\u003e\n\u003cp\u003eBundle contains one of our 120x120cm organic cotton reversible muslin blankets - in either Animal Print, Plant Print of our limited edition Keith Haring collection.\u003c\/p\u003e\n\u003cp\u003eSee the blankets separately \u003ca href=\"https:\/\/www.ettaloves.com\/collections\/blanket\" title=\"etta loves sensory blankets\"\u003ehere\u003c\/a\u003e and read more about our first published book \u003ca href=\"https:\/\/www.ettaloves.com\/collections\/books\/products\/story-book-right-beside-me\" title=\"etta loves baby book right beside me\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"ANIMAL PRINT REVERSIBLE BLANKET \/ RIGHT BESIDE ME","offer_id":43676106555646,"sku":"ELBN001","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"PLANT PRINT REVERSIBLE BLANKET \/ RIGHT BESIDE ME","offer_id":43676106588414,"sku":"ELBN002","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"KEITH HARING PRINT REVERSIBLE BLANKET \/ RIGHT BESIDE ME","offer_id":43676106621182,"sku":"ELBN003","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/bedtime-bundle-for-babies-first-year-3522401.png?v=1763727638"},{"product_id":"sensory-strip-hanging-squares-and-xl-muslin-bundle-for-babies-first-year","title":"HAPPY PRAM RIDES BUNDLE - for babies' first year","description":"\u003cp\u003eA perfect on-the-go bundle featuring our sensory strip - perfect around the pram or stood up for tummy time at home - and our hanging squares, providing reversible sensory support (0-4 months and 5+ months) on the baby gym, car seat or pram.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBundle contains a sensory strip in either Animal, Plant or Keith Haring print and a hanging square 3-pack\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSee the Sensory Strip separately \u003ca title=\"etta loves sensory reversible playmats\" href=\"https:\/\/www.ettaloves.com\/collections\/blanket\" data-mce-fragment=\"1\" target=\"_blank\"\u003ehere\u003c\/a\u003e and find our Hanging Squares \u003ca title=\"etta loves sensory hanging squares\" href=\"https:\/\/www.ettaloves.com\/products\/sensory-hanging-squares-for-babies-first-year\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"ANIMAL PRINT \/ ONE DESIGN","offer_id":43702727868670,"sku":"ELBN069","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"PLANT PRINT \/ ONE DESIGN","offer_id":43702727901438,"sku":"ELBN070","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"KEITH HARING PRINT \/ ONE DESIGN","offer_id":43702727934206,"sku":"ELBN071","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/happy-pram-rides-bundle-for-babies-first-year-6116454.png?v=1763727624"},{"product_id":"sensory-bath-toy-3-pack-from-birth","title":"ANIMAL BATH TOYS 3-PACK - Suitable from birth","description":"\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eThese playful bath toys have been designed to support babies' visual and cognitive development through their patterns, scales and colours, making bath time sensory play time.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHand painted on one side with raised features on the reverse for a physical sensory experience as well as a visual one.\u003c\/p\u003e\n\u003cp\u003eBabies' will love the look and feel of the natural rubber, and they're as good for chewing as they are for water play. They're also fully sealed so no nasties can get in.\u003c\/p\u003e\n\u003cp\u003ePack of 3 bath toys, presented in our stylish box packaging. Suitable from birth, loved for years\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eAs seen in \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003eVOGUE\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e 'Sense \u0026amp; Sensibility' article.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eWINNER - '\u003cstrong\u003eBEST BATH TOYS\u003c\/strong\u003e' AT 2023 TMM AWARDS\u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43812244259070,"sku":"ELBT001","price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/animal-bath-toys-3-pack-suitable-from-birth-2244718.png?v=1763727635"},{"product_id":"3-pack-and-bath-toys-bundle-for-babies-first-year-and-beyond","title":"FEED + BATHE BUNDLE - for babies' first year and beyond","description":"\u003cp\u003eThe perfect day to evening combo - our award winning muslin 3-pack combined with our new sensory bath toys - keeping you covered all around the house, or out and about.\u003c\/p\u003e\n\u003cp\u003eThe natural rubber bath toys are perfect for supporting a calm and happy bathtime and also great to chew anywhere. Whilst our bestselling muslin 3-packs are perfect for feeding, travelling and playing - whenever you need a practical muslin or a sensory aid!\u003c\/p\u003e\n\u003cp\u003eBundle contains one muslin 3-pack and one set of (3) bath toys\u003c\/p\u003e\n\u003cp\u003eSee the muslins separately \u003ca title=\"etta loves sensory muslins\" href=\"https:\/\/www.ettaloves.com\/collections\/blanket\" target=\"_blank\"\u003ehere\u003c\/a\u003e and find our bath toys \u003ca title=\"etta loves bath toys\" href=\"https:\/\/www.ettaloves.com\/collections\/bath-toys-1\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"ANIMAL PRINT (0-4m) \/ BATH TOYS","offer_id":43936556482814,"sku":"ELBN072","price":52.0,"currency_code":"GBP","in_stock":true},{"title":"PLANT PRINT (0-4m) \/ BATH TOYS","offer_id":43936556515582,"sku":"ELBN073","price":52.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/feed-bathe-bundle-for-babies-first-year-and-beyond-7981970.png?v=1763727542"},{"product_id":"sensory-grasp-ball-suitable-from-birth","title":"SENSORY GRASP BALL - suitable from birth","description":"\u003cp\u003eThe toy that babies can actually see and won't want to stop looking at. The Grasp Ball features our Dalmatian pattern, precisely designed to capture focus and support developing vision from birth.\u003c\/p\u003e\n\u003cp\u003eAs your baby grows, it grows with them. From early visual fascination to kicking, grasping, throwing and chasing, it builds strength, coordination and confidence every step of the way.\u003c\/p\u003e\n\u003cp\u003eThe segmented shape is easy for tiny hands to hold, while a central bell introduces cause and effect - 'when I move, something happens'. Attach it to the pram, car seat or play gym and let the discovery begin.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDalmatian pattern designed using the science of infant vision, from birth\u003c\/li\u003e\n\u003cli\u003eSegmented shape, easy for tiny hands to hold and explore\u003c\/li\u003e\n\u003cli\u003eGentle bell introduces cause and effect learning\u003c\/li\u003e\n\u003cli\u003eLoop attachment for pram, car seat or play gym\u003c\/li\u003e\n\u003cli\u003e13cm diameter, the perfect size for little hands\u003c\/li\u003e\n\u003cli\u003e100% GOTS certified organic cotton\u003c\/li\u003e\n\u003cli\u003e★★★★★ 4.8 av rating\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGOLD winner of Project Baby Awards 2026 for '\u003ca href=\"https:\/\/www.project-baby.co.uk\/project-baby-awards-2026-2\/\" title=\"Project baby awards winners\"\u003eBest Newborn Toy\u003c\/a\u003e'\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"playing\" href=\"https:\/\/www.ettaloves.com\/collections\/playing\"\u003eDiscover our Play collection here →\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":44106285187326,"sku":"ELTO002","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/new_shopify_images_walala_plus.jpg?v=1784136294"},{"product_id":"outdoor-reversible-playmat-from-birth","title":"OUTDOOR PLAYMAT - suitable from birth","description":"\u003cp\u003eScience on the go. Our outdoor playmat brings the visual magic of our sensory Fern print outside, indoor, wherever your day takes you.\u003c\/p\u003e\n\u003cp\u003ePadded for comfort with a waterproof base, it's ready for gardens, picnics, soft play and everything in between. The Fern print works from birth, supporting your baby's developing vision while keeping them genuinely engaged.\u003c\/p\u003e\n\u003cp\u003eRolls up into its own canvas bag with carry strap. Easy to grab, easy to go.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":54852758634873,"sku":"ELPL015","price":69.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/outdoor-playmat-suitable-from-birth-2051175.png?v=1763727556"},{"product_id":"etta-loves-x-liberty-sensory-xl-muslin-swaddle-for-0-4m","title":"ETTA LOVES x LIBERTY – Sensory XL Muslin Swaddle - birth to 4 months","description":"\u003cp\u003eThis extra-large muslin brings together iconic Liberty design and the science of infant vision to support visual and cognitive development from your baby's earliest days.\u003c\/p\u003e\n\u003cp\u003eGenerously sized and endlessly versatile - use it for play, swaddling, as a lightweight blanket, breastfeeding cover, pram shade or on-the-go playmat.\u003c\/p\u003e\n\u003cp\u003eFeaturing the classic Liberty design \u003cstrong\u003eFairford Shadow\u003c\/strong\u003e - full of whimsical florals and dancing berries, designed to focus and delight little eyes from birth to around 4 months.\u003c\/p\u003e\n\u003cp\u003eBeautifully packaged and thoughtfully designed, it makes a stunning and useful gift for any new parent.\u003c\/p\u003e\n\u003cp\u003ePattern with purpose. Designed to calm, captivate and support your baby's early development.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e120cm x 120cm for everyday versatility \u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55300685988217,"sku":"ELLB002","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/etta-loves-x-liberty-the-play-and-cuddle-set-6745405.png?v=1763727638"},{"product_id":"etta-loves-x-liberty-sensory-xl-muslin-swaddle-for-5-12-months","title":"ETTA LOVES x LIBERTY – Sensory XL Muslin Swaddle - 5-12 months","description":"\u003cp\u003eThis extra-large organic cotton muslin brings together iconic Liberty patterns and the science of infant vision to support your baby's growing visual and cognitive abilities through the second half of their first year.\u003c\/p\u003e\n\u003cp\u003eGenerously sized and endlessly versatile - use it for play, swaddling, as a lightweight blanket, breastfeeding cover, pram shade or on-the-go playmat.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWharfedale Meadow\u003c\/strong\u003e is a vibrant wildflower meadow designed to captivate growing eyes as babies begin to see more colour and detail. Designed for 5 months onwards.\u003c\/p\u003e\n\u003cp\u003eThe scale and contrast of the design have been carefully considered to inspire engagement, focus and sensory exploration during a pivotal stage of development.\u003c\/p\u003e\n\u003cp\u003eTimeless, practical and beautifully packaged - it makes a perfect gift for a new parent.\u003c\/p\u003e\n\u003cp\u003ePattern with purpose. Designed to calm, captivate and support your baby's development.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e120cm x 120cm for everyday versatility \u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55300733075833,"sku":"ELLB003","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/etta-loves-x-liberty-sensory-xl-muslin-swaddle-for-5-12-months-8214462.png?v=1763727544"},{"product_id":"etta-loves-x-liberty-sensory-muslin-blanket-suitable-from-birth","title":"ETTA LOVES x LIBERTY – Sensory Muslin Blanket - Reversible","description":"\u003cp\u003eThis reversible organic cotton 6-layer muslin blanket brings together iconic Liberty design and the science of infant vision to support your baby's visual and cognitive development through their first year and beyond.\u003c\/p\u003e\n\n\u003cp\u003eLightweight yet cosy, it's a practical and beautiful blanket for the pram, car, cot or sofa - or for laying on to encourage tummy time. With reversible patterns that evolve with your baby's developing vision, it offers comfort, stimulation and timeless style in equal measure.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFairford Shadow\u003c\/strong\u003e is a whimsical floral in soft monochrome, designed to support and focus little eyes from birth to around 4 months.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWharfedale Meadow\u003c\/strong\u003e is a blooming wildflower print, full of colour and detail to engage developing vision from 5 months onwards.\u003c\/p\u003e\n\n\u003cp\u003eBeautifully packaged, it also makes a thoughtful gift - a little piece of design history for modern family living.\u003c\/p\u003e\n\n\u003cp\u003ePattern with purpose. Designed to calm, captivate and support your baby's development.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55300858478969,"sku":"ELLB004","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/etta-loves-x-liberty-the-play-and-cuddle-set-7949365.png?v=1771857090"},{"product_id":"etta-loves-x-liberty-the-everyday-wonder-set","title":"ETTA LOVES X LIBERTY: THE EVERYDAY WONDER SET - birth to 12 months","description":"\u003cp\u003eThis beautiful gift set brings together iconic Liberty design and the science of infant vision, offering parents and babies the perfect start to their sensory journey.\u003c\/p\u003e\n\u003cp\u003eInside you'll find a curated selection of everyday essentials: two sensory muslins designed for different stages of baby's first year, a sensory strip for on-the-go calm, and a sensory grasp ball for captivating play. Each piece has been expertly created to support visual and cognitive development, while bringing practical calm to the everyday.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFAIRFORD SHADOW:\u003c\/strong\u003e a whimsical floral in monochrome, designed to support little eyes from birth to around 4 months.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHARFEDALE MEADOW:\u003c\/strong\u003e a blooming wildflower design, full of colour and detail to engage vision from 5 months onwards.\u003c\/p\u003e\n\u003cp\u003ePackaged in an Etta Loves x Liberty cotton gift bag, this set makes a truly thoughtful present for a baby shower or new arrival; a perfect combination of beauty, science and practicality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT'S INCLUDED:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 x SENSORY MUSLIN 2-PACK (FAIRFORD SHADOW \u0026amp; WHARFEDALE MEADOW)\u003c\/li\u003e\n\u003cli\u003e1 x SENSORY STRIP\u003c\/li\u003e\n\u003cli\u003e1 x SENSORY GRASP BALL\u003c\/li\u003e\n\u003cli\u003e1 x GIFT BAG\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis is pattern with purpose: designed to calm, captivate and support your baby's early development, while making parenting that little bit easier.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSAVE £8 ON SOLD SEPARATELY PRICES\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eDiscover the full Liberty range \u003ca href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-liberty-1\" title=\"Etta Loves x Liberty\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55817707258233,"sku":"ELLB015","price":81.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/etta-loves-x-liberty-the-everyday-wonder-set-6310243.png?v=1763727542"},{"product_id":"sensory-starter-bundle","title":"SENSORY STARTER KIT - from birth","description":"\u003cp\u003eEverything a baby needs to focus, engage and learn to see from day one.\u003c\/p\u003e\n\u003cp\u003eOur best-loved sensory essentials together in one set, created using infant vision science to grow with your baby through the first year. No guesswork, just patterns that truly work, with a \u003cstrong\u003esaving of £8\u003c\/strong\u003e vs buying separately.\u003c\/p\u003e\n\u003cp\u003eEach kit includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSensory Muslin 3-Pack\u003c\/li\u003e\n\u003cli\u003eSensory Grasp Ball\u003c\/li\u003e\n\u003cli\u003ePack of 3 Reversible Hanging Squares\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePresented in a beautiful reusable dust bag, ready to gift or to start your own sensory journey.\u003c\/p\u003e\n\u003cp\u003eFrom peaceful travels to happy tummy time, focused feeds and mesmerising play. These are the things you'll reach for every single day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAward-winning products, together in one set\u003c\/li\u003e\n\u003cli\u003eDesigned with infant vision experts\u003c\/li\u003e\n\u003cli\u003eSuitable from birth\u003c\/li\u003e\n\u003cli\u003eBeautifully presented, ready to gift\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca title=\"etta loves sensory bundles\" href=\"https:\/\/www.ettaloves.com\/collections\/bundles\"\u003eDiscover more of our curated bundles here →\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Animal Print","offer_id":56120826560889,"sku":"ELBN086","price":72.0,"currency_code":"GBP","in_stock":true},{"title":"Plant Print","offer_id":56120826593657,"sku":"ELBN087","price":72.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/bestseller-essential-bundle-9739395.png?v=1763727564"},{"product_id":"etta-loves-x-liberty-sensory-hanging-squares","title":"ETTA LOVES x LIBERTY – Sensory Hanging Squares","description":"\u003cp\u003eReversible sensory squares designed to evolve with your baby's vision.\u003c\/p\u003e\n\n\u003cp\u003eDesigned with Liberty London, these hanging squares feature reimagined archive prints scaled for developing eyes. 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