{"title":"GIFTS UNDER £15","description":"\u003cp\u003eA little something magical for the littlest loves in your life.\u003c\/p\u003e","products":[{"product_id":"new-baby-card-queen-of-hearts","title":"NEW BABY CARD - Queen of Hearts","description":"\u003cp\u003eDesigned by our muslin designer dream team Shruti \u0026amp; Frank, we love this modern take on the Queen of Hearts - after all babies fill our hearts and us mothers are absolute Queens!\u003c\/p\u003e\n\u003cp\u003ePop one in your basket, enter your message during checkout and we'll write it in our best handwriting before sending it out with your order to the lucky recepient. Or simply leave the notes section blank if you just want to receive the card to send on yourself.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/greeting-card\" title=\"new baby cards\"\u003eBrowse our full range of new baby cards here\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":31776613793881,"sku":"ELBC003","price":3.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/new-baby-card-queen-of-hearts-7660423.png?v=1763727653"},{"product_id":"handy-pegs","title":"HANDY PEGS","description":"\u003cp\u003eThese versatile pegs can be used to attach our sensory strip more securely to the pram, or attach our sensory muslins to your babies pram or car seat for sensory magic and calm on the go.\u003c\/p\u003e\n\u003cp\u003ePack of 2 pegs.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/muslins\" title=\"clips for muslins pram\"\u003eBrowse our sensory muslins here\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBe sure to never fully cover your baby in warm weather to avoid overheating. This product is not a toy.\u003c\/em\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":31851817533529,"sku":"ELAC001","price":4.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/handy-pegs-3960734.jpg?v=1763727655"},{"product_id":"story-book-right-beside-me","title":"STORY BOOK - Right Beside Me","description":"\u003cp\u003eOur first book, which draws on the scientifically proven benefits of reading to your baby from a young age, is a\u003cspan\u003e magical tale of a baby learning to see and discovering how incredible you really are.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWhile babies will not initially understand the concepts and storylines of books, hearing your voice is comforting and, in time, your child will find meaning in the words you are using. Research has shown that children who grow up in homes where they are read to and talked to regularly will have a much greater vocabulary.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat better way to develop all of these skills, than to cuddle up together and share the enjoyment of reading with this stunning book, introducing animals and the unconditional love between a baby and their family.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFormat: Board book with rounded corners\u003c\/p\u003e\n\u003cp\u003eSize: 17cm x 17cm \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":38270374609095,"sku":"ELBO001","price":6.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/story-book-right-beside-me-1400632.jpg?v=1763727656"},{"product_id":"love-heart-single-sensory-muslin-designed-for-0-4-month-old-babies","title":"LOVE HEART SINGLE SENSORY MUSLIN - birth to 4 months","description":"\u003cp data-mce-fragment=\"1\"\u003eThis very special Love Heart print was drawn by our 'heartists' - children who all started their life in NICUs. We have then worked our scientific magic to scale it perfectly to support baby vision between birth and 4 months.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis print was originally designed as our donation muslin to NICU's all over the UK (so far we have sent over 3,000 so far to over 35 NICUs and counting) but so many of you have asked for it to be available to purchase too.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFor every muslin sold we send at least 1 to a NICU as nominated by you.\u003c\/p\u003e\n\u003cp\u003eNominate \u003ca href=\"https:\/\/www.ettaloves.com\/pages\/nicu-donations\" title=\"nicu nomination\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43838220140798,"sku":"ELHE002","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/love-heart-single-sensory-muslin-designed-for-0-4-month-old-babies-6216043.png?v=1763727627"},{"product_id":"sensory-flashcards-with-positive-affirmations-suitable-from-birth","title":"SENSORY FLASHCARDS WITH POSITIVE AFFIRMATIONS - suitable from birth","description":"\u003cp\u003eOur sensory flashcards are an easy and portable way to bring sensory play into your day - and with affirmations on the back, you'll be reminding yourself what an amazing job you're doing too.\u003c\/p\u003e\n\u003cp\u003ePack contains 12 unique scientifically designed sensory flashcards with affirmations, plus 1 card with usage ideas and infant vision facts.\u003c\/p\u003e\n\u003cp\u003eFeatures rounded corners, to protect little eyes, and baby safe inks, to protect little tummies.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":44508678586622,"sku":"ELFC001","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/sensory-flashcards-with-positive-affirmations-designed-for-use-from-birth-8983580.png?v=1763727642"},{"product_id":"colour-changing-bath-book-suitable-from-birth","title":"COLOUR CHANGING BATH BOOK - Suitable from birth","description":"\u003cp\u003eBring an extra dose of magic to bath time, or play time, with our new Colour Changing Bath Book, part of our collaboration with artist Camille Walala.\u003c\/p\u003e\n\u003cp\u003eWatch the colours magically appear when exposed to water. Wow your baby in the bath, or let older children explore with a paintbrush (or a sponge or their finger) and some water.\u003c\/p\u003e\n\u003cp\u003eThis clever and stunning bath book supports tiny eyes with it's scientifically designed shapes and patterns, and motor skills are developed through using a paintbrush or fingers through the control of movement.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":53520446194041,"sku":"ELCW007","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/colour-changing-bath-book-suitable-from-birth-1769727.png?v=1763727642"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/collections\/gifts-under-15-7976095.jpg?v=1764815288","url":"https:\/\/ettaloves.com\/collections\/gifts-under-15.oembed","provider":"Etta Loves","version":"1.0","type":"link"}