{"title":"WELCOME DISCOUNT CODE","description":"","products":[{"product_id":"3-sensory-muslin-squares-animal-print","title":"ANIMAL PRINT MUSLIN 3-PACK - birth to 4 months","description":"\u003cp\u003eMost muslins are just fabric, these are so much more.\u003c\/p\u003e\n\n\u003cp\u003eThese three everyday-sized sensory muslins (60x60cm) feature \u003cstrong\u003eZebra\u003c\/strong\u003e, \u003cstrong\u003eStarfish\u003c\/strong\u003e and \u003cstrong\u003eDalmatian\u003c\/strong\u003e patterns developed with our Orthoptist to evolve with your baby's vision from birth to 4 months, continuously challenging babies' developing sight during the period when learning happens fastest.\u003c\/p\u003e\n\n\u003cp\u003eThe original Etta Loves muslin. When Jen (the founder) launched the animal print in 2016, it was the world's first sensory muslin, designed not just to be useful, but to support what babies can actually see.\u003c\/p\u003e\n\n\u003cp\u003eThe perfect over-the-shoulder, grab-and-go size. Soft, practical, organic cotton.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDesigned with infant vision experts to support developing sight\u003c\/li\u003e\n  \u003cli\u003eEveryday 60x60cm size, perfect for feeds, burping and play\u003c\/li\u003e\n  \u003cli\u003ePack of 3: Zebra, Starfish and Dalmatian patterns for birth to 4 months\u003c\/li\u003e\n  \u003cli\u003e100% GOTS certified organic cotton\u003c\/li\u003e\n  \u003cli\u003eGets softer with every wash\u003c\/li\u003e\n  \u003cli\u003e4.97 average rating from customer reviews\u003c\/li\u003e\n  \u003cli\u003eNot sure which size? See our \u003ca href=\"https:\/\/www.ettaloves.com\/blogs\/news\/which-size-muslin-do-you-need?\" title=\"what size muslin do you need?\"\u003emuslin size guide →\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":30116488516,"sku":"ELAN001","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/animal-print-muslin-3-pack-for-newborn-to-4-month-old-babies-4449473.png?v=1763727663"},{"product_id":"extra-large-starfish-print-sensory-muslin-square-ideal-for-0-4-months-old-babies","title":"XL STARFISH MUSLIN - birth to 4 months","description":"\u003cp\u003eSoft, sensory \u0026amp; endlessly useful, this XL organic cotton muslin is the one that always earns its place in your bag. Big enough for swaddling, shading, feeding or comforting on the go, it brings ease and calm to every part of your day.\u003c\/p\u003e\n\u003cp\u003eThe Starfish print has been expertly crafted with input from our Orthoptist to evolve with your baby's vision between birth and around four months. Their gaze is first drawn to the bold outer edges, then as their sight develops, they begin to notice the finer details within - keeping them captivated as they grow.\u003c\/p\u003e\n\u003cp\u003eParent hack: use it print-side down as a sensory feeding cover to help your baby stay focused while you enjoy a peaceful moment too.\u003c\/p\u003e\n\u003cp\u003eBeautiful science, woven into everyday practicality - and until you try an XL muslin, you won't believe how much you'll use it.\u003c\/p\u003e\n\u003cp\u003e120cm x 120cm for everyday versatility \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":31929778692,"sku":"ELAN002","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/xl-starfish-muslin-for-newborn-to-4-month-old-babies-2652661.png?v=1771361423"},{"product_id":"plants-3-sensory-muslin-squares-ideal-for-0-4-month-old-babies","title":"PLANT PRINT 3-PACK MUSLINS - birth to 4 months","description":"\u003cp\u003eMost muslins are just fabric, these aren't.\u003c\/p\u003e\n\n\u003cp\u003eThese three everyday-sized sensory muslins (60x60cm) feature Fern, Dandelion and Tree Ring patterns developed with our Orthoptist to evolve with your baby's vision from birth to 4 months, continuously challenging developing sight during the period when learning happens fastest.\u003c\/p\u003e\n\n\u003cp\u003eThe perfect over-the-shoulder, grab-and-go size. Soft, practical, organic cotton.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDesigned with infant vision experts to support developing sight\u003c\/li\u003e\n  \u003cli\u003eEveryday 60x60cm size, perfect for feeds, burping and play\u003c\/li\u003e\n  \u003cli\u003ePack of 3: Fern, Dandelion and Tree Rings for birth to 4 months\u003c\/li\u003e\n  \u003cli\u003e100% GOTS certified organic cotton\u003c\/li\u003e\n  \u003cli\u003eGets softer with every wash\u003c\/li\u003e\n  \u003cli\u003e4.91 average rating from verified reviews\u003c\/li\u003e\n  \u003cli\u003eNot sure which size? See our \u003ca href=\"https:\/\/www.ettaloves.com\/blogs\/news\/which-size-muslin-do-you-need?\" title=\"what size muslin do you need?\"\u003emuslin size guide →\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWinner, Best New Baby Gift, Positive Birth Company Awards.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":4223536136220,"sku":"ELPL001","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/plant-print-3-pack-muslins-for-newborn-to-4-month-old-babies-3669075.png?v=1763727671"},{"product_id":"plants-extra-large-dandelion-print-sensory-muslin-square-ideal-for-0-4-months-old-babies","title":"XL DANDELION MUSLIN - birth to 4 months","description":"\u003cp\u003eSoft, sensory \u0026amp; endlessly useful, this XL organic cotton muslin is the one that always earns its place in your bag. Big enough for swaddling, shading, feeding or comforting on the go, it brings ease and calm to every part of your day.\u003c\/p\u003e\n\u003cp\u003eThe Dandelion print has been expertly crafted with input from our Orthoptist to evolve with your baby's vision between birth and around four months. Babies are first drawn to the bold bullseye shapes at the centre of each seed head, then as their sight develops, they begin to spot the subtle differences between the dandelions - keeping their focus and curiosity growing.\u003c\/p\u003e\n\u003cp\u003eParent hack: use it print-side down as a sensory feeding cover to help your baby stay focused while you enjoy a peaceful moment too.\u003c\/p\u003e\n\u003cp\u003eBeautiful science, woven into everyday practicality - and until you try an XL muslin, you won't realise just how much you'll use it.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e120cm x 120cm for everyday versatility \u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":4224322273308,"sku":"ELPL002","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/xl-dandelion-muslin-for-newborn-to-4-months-old-babies-9019958.png?v=1763727663"},{"product_id":"reversible-sensory-playmat","title":"ANIMAL PRINT REVERSIBLE PLAYMAT - birth to 12 months","description":"\u003cp\u003eTummy time is nobody's favourite at first, we're here to change that.\u003c\/p\u003e\n\u003cp\u003eOur reversible sensory playmat gives babies something genuinely worth looking at, which makes all the difference. The Dalmatian side is designed to be seen from birth to 4 months, when babies see high contrast at close range. Flip it over at 5 months and the Leopard side steps up to meet their developing colour vision and sharper focus.\u003c\/p\u003e\n\u003cp\u003eOne playmat, two stages, a full year of visual support.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eScientific patterns that evolve with your baby's vision from birth to ~1 year\u003c\/li\u003e\n\u003cli\u003eReversible - Dalmatian (birth to 4 months) \/ Leopard (5 months to around a year)\u003c\/li\u003e\n\u003cli\u003eEncourages lifting, pushing and reaching to build neck, back and shoulder strength\u003c\/li\u003e\n\u003cli\u003eSupersoft GOTS organic cotton outer with comfy padded fill \u0026amp; machine washable\u003c\/li\u003e\n\u003cli\u003eBeautiful enough to leave out, practical enough for every day\u003c\/li\u003e\n\u003cli\u003e★★★★★ 4.97 average rating\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSILVER winner at The Project Baby Awards 2026 - 'Best Playmat'\u003c\/p\u003e\n\u003cp\u003eAs featured in The Independent: \"Best baby playmat for development.\"\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":15571619446873,"sku":"ELAN006","price":66.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/animal-print-reversible-playmat-birth-to-12-months-7455203.jpg?v=1784204772"},{"product_id":"animals-sensory-strip-reversible-0-to-4-months-and-5-months","title":"ANIMAL PRINT SENSORY STRIP - reversible - birth to 12 months","description":"\u003cp\u003eTwo patterns, one year of visual support. Dalmatian on one side for birth to 4 months, Leopard on the other for 5 months onwards.\u003c\/p\u003e\n\n\u003cp\u003eThe sensory strip that transforms the tricky moments. Attach to the pram for calm focused journeys, stand up during tummy time to encourage head lifting, or wrap around the changing mat to make nappy changes that little bit less squirmy.\u003c\/p\u003e\n\n\u003cp\u003ePrecisely designed to provide just the right visual challenge as your baby's sight develops week by week. Not too much, not too little. Just right.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eReversible: two developmental stages in one strip\u003c\/li\u003e\n  \u003cli\u003eBirth to 12 months\u003c\/li\u003e\n  \u003cli\u003eLightweight, padded and machine washable\u003c\/li\u003e\n  \u003cli\u003eDesigned with infant vision experts\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/sensory-strip\" title=\"etta loves sensory strips for tummy time and on the go\"\u003eSee all sensory strips here →\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAs seen in \u003cem\u003eVOGUE\u003c\/em\u003e 'Newborn Essentials'.\u003c\/p\u003e\n\n\u003cp\u003eThe Lullaby Trust recommends a clear cot for baby's first year to reduce the risk of SIDS. Please do not use this product as a cot bumper.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":31667309740121,"sku":"ELAN005","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/animal-print-sensory-strip-reversible-newborn-to-4-months-and-5-months-4313459.jpg?v=1771857220"},{"product_id":"handy-pegs","title":"HANDY PEGS","description":"\u003cp\u003eThese versatile pegs can be used to attach our sensory strip more securely to the pram, or attach our sensory muslins to your babies pram or car seat for sensory magic and calm on the go.\u003c\/p\u003e\n\u003cp\u003ePack of 2 pegs.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/muslins\" title=\"clips for muslins pram\"\u003eBrowse our sensory muslins here\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBe sure to never fully cover your baby in warm weather to avoid overheating. This product is not a toy.\u003c\/em\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":31851817533529,"sku":"ELAC001","price":4.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/handy-pegs-3960734.jpg?v=1763727655"},{"product_id":"xl-eyes-muslin-for-newborn-to-4-months-old-babies","title":"XL EYES MUSLIN - birth to 4 months","description":"\u003cp\u003eXL supersoft sensory muslin square in high contrast black and white eyes design, drawn by Etta herself when she was 5. Designed to the millimetre to support babies' cognitive and visual development between birth and around four months, babies love the bullseye design and perfectly scaled visual elements.\u003c\/p\u003e\n\u003cp\u003ePerfect for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e120cm x 120cm for everyday versatility \u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":32194323546201,"sku":"ELDR002","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/xl-eyes-muslin-for-newborn-to-4-months-old-babies-1476830.png?v=1763727664"},{"product_id":"story-book-right-beside-me","title":"STORY BOOK - Right Beside Me","description":"\u003cp\u003eOur first book, which draws on the scientifically proven benefits of reading to your baby from a young age, is a\u003cspan\u003e magical tale of a baby learning to see and discovering how incredible you really are.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWhile babies will not initially understand the concepts and storylines of books, hearing your voice is comforting and, in time, your child will find meaning in the words you are using. Research has shown that children who grow up in homes where they are read to and talked to regularly will have a much greater vocabulary.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat better way to develop all of these skills, than to cuddle up together and share the enjoyment of reading with this stunning book, introducing animals and the unconditional love between a baby and their family.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFormat: Board book with rounded corners\u003c\/p\u003e\n\u003cp\u003eSize: 17cm x 17cm \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":38270374609095,"sku":"ELBO001","price":6.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/story-book-right-beside-me-1400632.jpg?v=1763727656"},{"product_id":"animal-print-2-pack-muslin-squares-for-0-to-4-months-5-month-old-babies","title":"ANIMAL PRINT MUSLIN 2-PACK - birth to 12 months","description":"\u003cp\u003eTwo-pack of super-soft sensory muslin squares, one from each age range from our best selling animals collection.\u003c\/p\u003e\n\u003cp\u003eDalmatian has been expertly scaled to support babies' cognitive and visual development between birth and around 5 months old, whilst Blue Leopard introduces smaller scales and bold colours to support from 5 months to a year and beyond.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ePerfect for feeding, play, cuddles, spillages, as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":40558272905415,"sku":"ELAN015","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/animal-print-muslin-2-pack-for-babies-first-year-7126454.png?v=1763727657"},{"product_id":"animal-muslin-blanket-reversible-newborn-to-4-months-5-months","title":"ANIMAL PRINT MUSLIN BLANKET - reversible - birth to 12 months","description":"\u003cp\u003eOur organic cotton triple layer blanket provides perfect sensory stimulation on the go, when having a cuddle or for happier tummy time, and the stylish animal prints are sure to be loved by everyone.\u003c\/p\u003e\n\n\u003cp\u003eReversible Dalmatian (newborn to 4 months) and Blue Leopard (5+ months) in super-soft organic cotton.\u003c\/p\u003e\n\n\u003cp\u003eComes in our gorgeous box packaging making it the perfect gift too.\u003c\/p\u003e\n\n\u003cp\u003eAs seen in \u003cstrong\u003eVOGUE\u003c\/strong\u003e '3 Vogue editors share their newborn baby essentials'.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":40566757523655,"sku":"ELAN017","price":42.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/animal-print-muslin-blanket-reversible-newborn-to-4-months-5-months-8503012.png?v=1763727653"},{"product_id":"plants-muslin-blanket-reversible-newborn-to-4-months-5-months","title":"PLANT PRINT MUSLIN BLANKET - reversible - birth to 12 months","description":"\u003cp\u003eOur organic cotton triple layer blanket provides perfect sensory stimulation on the go, when having a cuddle or for happier tummy time, and the stunning plant prints are sure to be loved by baby and you.\u003c\/p\u003e\n\u003cp\u003eReversible Fern (newborn-4 month print) and Sycamore (5+ months) in super-soft organic cotton muslin.\u003c\/p\u003e\n\u003cp\u003eComes in our gorgeous box packaging making it the perfect gift too.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":40874593976519,"sku":"ELPL011","price":42.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/plant-print-muslin-blanket-reversible-newborn-to-4-months-5-months-9429790.png?v=1763727654"},{"product_id":"xl-fern-muslin-for-newborn-to-4-months-old-babies","title":"XL FERN MUSLIN - birth to 4 months","description":"\u003cp\u003eSoft, sensory \u0026amp; endlessly useful, this XL organic cotton muslin is the one that always earns its place in your bag. Big enough for swaddling, shading, feeding or comforting on the go, it brings ease and calm to every part of your day.\u003c\/p\u003e\n\u003cp\u003eThe Fern print has been expertly crafted with input from our Orthoptist to evolve with your baby's vision between birth and around four months. Its gentle, self-repeating shapes - known as fractals - mirror those found in nature and are proven to have a calming effect on the brain. By stimulating the same alpha waves linked to relaxation, the pattern helps settle both baby and parent, encouraging a sense of quiet focus and ease. Oh and handily they look gorgeous too.\u003c\/p\u003e\n\u003cp\u003eParent hack: use it print-side down as a sensory feeding cover to help your baby stay calm and connected while you enjoy a peaceful moment too.\u003c\/p\u003e\n\u003cp\u003eBeautiful science, woven into everyday practicality - and until you try an XL muslin, you won't realise just how much you'll use it.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e120cm x 120cm for everyday versatility \u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":40874621698247,"sku":"ELPL006","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/xl-fern-muslin-for-newborn-to-4-months-old-babies-2455190.png?v=1763727657"},{"product_id":"xl-sycamore-muslin-for-5-month-old-babies","title":"XL SYCAMORE MUSLIN","description":"\u003cp\u003eExtra large supersoft sensory muslin square in our striking sycamore print. Designed with precise scales and colours that support babies' cognitive and visual development from 5 months onwards.\u003c\/p\u003e\n\u003cp\u003eThese giant muslins are perfect for cuddles, spillages, as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e120cm x 120cm for everyday versatility \u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":40874633068743,"sku":"ELPL007","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/xl-sycamore-muslin-for-5-month-old-babies-9557724.png?v=1763727653"},{"product_id":"plant-print-playmat-reversible-newborn-to-4-months-and-5-months","title":"PLANT PRINT REVERSIBLE PLAYMAT - birth to 12 months","description":"\u003cp\u003eTummy time is nobody's favourite at first, we're here to change that.\u003c\/p\u003e\n\u003cp\u003eOur reversible sensory playmat gives babies something genuinely worth looking at, which makes all the difference. The Fern side is optimised for birth to 4 months, when babies see high contrast at close range. Flip it over at 5 months and the Sycamore side steps up to meet their developing colour vision and sharper focus. One playmat, two stages, a full year of visual support.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eScience-designed patterns that evolve with your baby's vision from birth to ~1 year\u003c\/li\u003e\n\u003cli\u003eReversible - Fern (birth to 4 months) \/ Sycamore (5 months to around a year)\u003c\/li\u003e\n\u003cli\u003eEncourages lifting, pushing and reaching to build neck, back and shoulder strength\u003c\/li\u003e\n\u003cli\u003eSupersoft GOTS organic cotton outer with comfy padded fill \u0026amp; machine washable\u003c\/li\u003e\n\u003cli\u003eBeautiful enough to leave out, practical enough for every day\u003c\/li\u003e\n\u003cli\u003e★★★★★ 4.97 average rating\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":40874657906887,"sku":"ELPL008","price":66.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/plant-print-playmat-reversible-newborn-to-4-months-and-5-months-1843965.png?v=1763727655"},{"product_id":"plant-print-2-pack-muslin-squares-for-0-to-4-months-5-month-old-babies","title":"PLANT PRINT MUSLIN 2-PACK - birth to 12 months","description":"\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003eTwo-pack of mid-sized super-soft sensory muslin squares, one from each age range from our best selling plant print collection.\u003c\/p\u003e\n\u003cp\u003eThe Fern print has been expertly scaled to support babies' cognitive and visual development between birth and around 5 months old, whilst the colourful Sycamore print muslin introduces smaller scales and colour to support from 5 months to a year and beyond.\u003c\/p\u003e\n\u003cp\u003ePerfect for feeding, play, cuddles, spillages, as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003eWinner of \u003cstrong\u003eMade for Mums\u003c\/strong\u003e Bronze award for 'Everyday Parenting Essential'\u003cbr\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":40874675962055,"sku":"ELPL012","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/plant-print-muslin-2-pack-birth-to-12-months-4043406.jpg?v=1779481691"},{"product_id":"plants-sensory-strip-reversible-newborn-to-4-months-and-5-months","title":"PLANT PRINT SENSORY STRIP - reversible - birth to 12 months","description":"\u003cp\u003eTwo patterns, one year of visual support. Fern on one side for birth to 4 months, Sycamore on the other for 5 months onwards.\u003c\/p\u003e\n\n\u003cp\u003eThe sensory strip that transforms the tricky moments. Attach to the pram for calm focused journeys, stand up during tummy time to encourage head lifting, or wrap around the changing mat to make nappy changes that little bit less squirmy.\u003c\/p\u003e\n\n\u003cp\u003ePrecisely designed to provide just the right visual challenge as your baby's sight develops week by week. Not too much, not too little. Just right.\u003c\/p\u003e\n\n\u003cp\u003eWinner Made for Mums Silver Award, 'Game Changer Parenting Product'.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eReversible: two developmental stages in one strip\u003c\/li\u003e\n  \u003cli\u003eBirth to 12 months\u003c\/li\u003e\n  \u003cli\u003eLightweight, padded and machine washable\u003c\/li\u003e\n  \u003cli\u003eDesigned with infant vision experts\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/sensory-strip\" title=\"etta loves sensory strips for tummy time and on the go\"\u003eSee all sensory strips here →\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePlease note: The Lullaby Trust recommends a clear cot for baby's first year. Do not use as a cot bumper.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":40883505299655,"sku":"ELPL013","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/plant-print-sensory-strip-reversible-newborn-to-4-months-and-5-months-5750644.jpg?v=1771857287"},{"product_id":"nicu-bonding-squares-6-pack-designed-for-nicu-babies","title":"NICU BONDING SQUARES - 6 Pack, designed for NICU babies","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePack of six supersoft sensory muslin bonding squares in our high contrast black and white Love Heart pattern. Designed to the millimetre using the latest research on preemie baby vision and scaled alongside our consultant orthoptist (expert in infant vision) to support vision from prematurity to around two months old.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe bonding squares support connection by having one kept against a parent’s skin, and the other in the baby’s incubator, and then they are swapped regularly. The scent transference between the parent and child has been proven to be beneficial for developing a bond even when separated, enabling extremely poorly babies to connect with the smell of their parents and be comforted by it.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003e\u003cem\u003e“This amazing product offers a beautiful olive branch of hope, comfort and connection during a time of exceptional hardship. These squares facilitate the very earliest seeds of bonding, through sensory experience of first touch and smell. The importance of which cannot be overstated for families at the most vulnerable time in their lives.”\u003c\/em\u003e Christina Axton, Junior NICU Sister.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePack includes six small black and white muslin squares in our exclusive Love Heart design, drawn by four incredible children who started their life in a NICU.\u003c\/p\u003e\n\u003cp\u003eRead our blog on Becoming a NICU Parent \u003ca href=\"https:\/\/www.ettaloves.com\/blogs\/news\/becoming-a-nicu-parent\" title=\"becoming a NICU parent blog\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":41158932693191,"sku":"ELHE001","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/nicu-bonding-squares-6-pack-designed-for-nicu-babies-5706439.png?v=1763727638"},{"product_id":"animal-print-gift-bundle-for-babies-first-year","title":"GIFT COLLECTION BOX IN 'ANIMAL PRINT' - for babies' first year","description":"\u003cp\u003eBe the best gift-giver ever with our curated collection box. Comprising 3 of our bestselling sensory essentials, all beautifully packaged in a stylish gift box.\u003c\/p\u003e\n\u003cp\u003eThis Animal Collection box will provide scientifically sensory magic for baby and parents from birth to a baby's first birthday and beyond. Super stylish, super sensory and sure to be loved by the lucky recipients. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGift box includes: 1 x Sensory Strip, 1 x Sensory Muslin 2-Pack \u0026amp; Sensory flashcards with affirmations\u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":42118274449662,"sku":"ELAN018","price":62.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/gift-collection-box-in-animal-print-for-babies-first-year-3379476.png?v=1763727638"},{"product_id":"plant-print-collection-gift-box-for-babies-first-year","title":"GIFT COLLECTION BOX IN 'PLANT PRINT'- for babies' first year","description":"\u003cp\u003eBe the best gift-giver ever with our curated collection box. Comprising 3 of our bestselling sensory essentials, all beautifully packaged in a stylish gift box.\u003c\/p\u003e\n\u003cp\u003eThis Plant Collection box will provide scientifically sensory magic for baby and parents from birth to a baby's first birthday and beyond. Super stylish, super sensory and sure to be loved by the lucky recipients. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGift box includes: 1 x Sensory Strip, 1 x Sensory Muslin 2-Pack \u0026amp; Sensory Flashcards with parenting affirmations\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eMade from: 100% GOTS Certified organic cotton\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":42118327107838,"sku":"ELPL014","price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/gift-collection-box-in-plant-print-for-babies-first-year-4559891.png?v=1763727640"},{"product_id":"sensory-hanging-squares-for-babies-first-year","title":"SENSORY HANGING SQUARES  - birth to 12 months","description":"\u003cp\u003eThese clever squares hold babies' focus and keep them calm, whilst also helping them learn to see.\u003c\/p\u003e\n\u003cp\u003eOur set of three reversible sensory hanging squares give babies something genuinely worth looking at wherever they are - pram, car seat or play gym. Each square has a different pattern on each side, so as babies' vision develops over their first year, there's always something new to engage with. A mirror, crinkle and rattle add sound and reflection into the mix.\u003c\/p\u003e\n\u003cp\u003eAttach to your pram, car seat or play gym to keep little eyes engaged and learning wherever you are.\u003c\/p\u003e\n\u003cp\u003eEach set includes: 1 x Fern (front) + Sycamore (reverse) with gentle rattle | 1 x Chequers (front) + Illusion (reverse) with crinkle | 1 x Dalmatian (front) + Mirror (reverse) for reflection and fascination\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned by visual experts\u003c\/li\u003e\n\u003cli\u003eReversible - 5 patterns + 1 mirror in the set, evolving as your baby grows\u003c\/li\u003e\n\u003cli\u003eAdjustable velcro loops attach securely to pram, car seat or play gym\u003c\/li\u003e\n\u003cli\u003eMirror, crinkle and rattle for multi-sensory engagement\u003c\/li\u003e\n\u003cli\u003eWinner GOLD Project Baby Awards for 'Best Newborn Toys'\u003c\/li\u003e\n\u003cli\u003e★★★★★ 4.9 av rating\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca title=\"etta loves on the go travel collection\" href=\"https:\/\/www.ettaloves.com\/collections\/travel\"\u003eDiscover more of our On-The-Go collection here →\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43561775333630,"sku":"ELTO001","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/sensory-hanging-squares-birth-to-12-months-4071772.jpg?v=1784204771"},{"product_id":"blanket-and-story-bundle-for-babies-first-year","title":"BEDTIME BUNDLE - for babies' first year","description":"\u003cp\u003eCuddle up and enjoy this beautiful book under our sumptuously soft reversible sensory blanket. \u003c\/p\u003e\n\u003cp\u003eThis bundle is perfect for those all important connection times, as reading to your baby has been proven to be beneficial from birth.\u003c\/p\u003e\n\u003cp\u003eBundle contains one of our 120x120cm organic cotton reversible muslin blankets - in either Animal Print, Plant Print of our limited edition Keith Haring collection.\u003c\/p\u003e\n\u003cp\u003eSee the blankets separately \u003ca href=\"https:\/\/www.ettaloves.com\/collections\/blanket\" title=\"etta loves sensory blankets\"\u003ehere\u003c\/a\u003e and read more about our first published book \u003ca href=\"https:\/\/www.ettaloves.com\/collections\/books\/products\/story-book-right-beside-me\" title=\"etta loves baby book right beside me\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"ANIMAL PRINT REVERSIBLE BLANKET \/ RIGHT BESIDE ME","offer_id":43676106555646,"sku":"ELBN001","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"PLANT PRINT REVERSIBLE BLANKET \/ RIGHT BESIDE ME","offer_id":43676106588414,"sku":"ELBN002","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"KEITH HARING PRINT REVERSIBLE BLANKET \/ RIGHT BESIDE ME","offer_id":43676106621182,"sku":"ELBN003","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/bedtime-bundle-for-babies-first-year-3522401.png?v=1763727638"},{"product_id":"sensory-strip-hanging-squares-and-xl-muslin-bundle-for-babies-first-year","title":"HAPPY PRAM RIDES BUNDLE - for babies' first year","description":"\u003cp\u003eA perfect on-the-go bundle featuring our sensory strip - perfect around the pram or stood up for tummy time at home - and our hanging squares, providing reversible sensory support (0-4 months and 5+ months) on the baby gym, car seat or pram.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBundle contains a sensory strip in either Animal, Plant or Keith Haring print and a hanging square 3-pack\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSee the Sensory Strip separately \u003ca title=\"etta loves sensory reversible playmats\" href=\"https:\/\/www.ettaloves.com\/collections\/blanket\" data-mce-fragment=\"1\" target=\"_blank\"\u003ehere\u003c\/a\u003e and find our Hanging Squares \u003ca title=\"etta loves sensory hanging squares\" href=\"https:\/\/www.ettaloves.com\/products\/sensory-hanging-squares-for-babies-first-year\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"ANIMAL PRINT \/ ONE DESIGN","offer_id":43702727868670,"sku":"ELBN069","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"PLANT PRINT \/ ONE DESIGN","offer_id":43702727901438,"sku":"ELBN070","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/happy-pram-rides-bundle-for-babies-first-year-6116454.png?v=1763727624"},{"product_id":"love-heart-single-sensory-muslin-designed-for-0-4-month-old-babies","title":"LOVE HEART SINGLE SENSORY MUSLIN - birth to 4 months","description":"\u003cp data-mce-fragment=\"1\"\u003eThis very special Love Heart print was drawn by our 'heartists' - children who all started their life in NICUs. We have then worked our scientific magic to scale it perfectly to support baby vision between birth and 4 months.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis print was originally designed as our donation muslin to NICU's all over the UK (so far we have sent over 3,000 so far to over 35 NICUs and counting) but so many of you have asked for it to be available to purchase too.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFor every muslin sold we send at least 1 to a NICU as nominated by you.\u003c\/p\u003e\n\u003cp\u003eNominate \u003ca href=\"https:\/\/www.ettaloves.com\/pages\/nicu-donations\" title=\"nicu nomination\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":43838220140798,"sku":"ELHE002","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/love-heart-single-sensory-muslin-designed-for-0-4-month-old-babies-6216043.png?v=1763727627"},{"product_id":"3-pack-and-bath-toys-bundle-for-babies-first-year-and-beyond","title":"FEED + BATHE BUNDLE - for babies' first year and beyond","description":"\u003cp\u003eThe perfect day to evening combo - our award winning muslin 3-pack combined with our new sensory bath toys - keeping you covered all around the house, or out and about.\u003c\/p\u003e\n\u003cp\u003eThe natural rubber bath toys are perfect for supporting a calm and happy bathtime and also great to chew anywhere. Whilst our bestselling muslin 3-packs are perfect for feeding, travelling and playing - whenever you need a practical muslin or a sensory aid!\u003c\/p\u003e\n\u003cp\u003eBundle contains one muslin 3-pack and one set of (3) bath toys\u003c\/p\u003e\n\u003cp\u003eSee the muslins separately \u003ca title=\"etta loves sensory muslins\" href=\"https:\/\/www.ettaloves.com\/collections\/blanket\" target=\"_blank\"\u003ehere\u003c\/a\u003e and find our bath toys \u003ca title=\"etta loves bath toys\" href=\"https:\/\/www.ettaloves.com\/collections\/bath-toys-1\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"ANIMAL PRINT (0-4m) \/ BATH TOYS","offer_id":43936556482814,"sku":"ELBN072","price":52.0,"currency_code":"GBP","in_stock":true},{"title":"PLANT PRINT (0-4m) \/ BATH TOYS","offer_id":43936556515582,"sku":"ELBN073","price":52.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/products\/feed-bathe-bundle-for-babies-first-year-and-beyond-7981970.png?v=1763727542"},{"product_id":"sensory-grasp-ball-suitable-from-birth","title":"SENSORY GRASP BALL - suitable from birth","description":"\u003cp\u003eThe toy that babies can actually see and won't want to stop looking at. The Grasp Ball features our Dalmatian pattern, precisely designed to capture focus and support developing vision from birth.\u003c\/p\u003e\n\u003cp\u003eAs your baby grows, it grows with them. From early visual fascination to kicking, grasping, throwing and chasing, it builds strength, coordination and confidence every step of the way.\u003c\/p\u003e\n\u003cp\u003eThe segmented shape is easy for tiny hands to hold, while a central bell introduces cause and effect - 'when I move, something happens'. Attach it to the pram, car seat or play gym and let the discovery begin.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDalmatian pattern designed using the science of infant vision, from birth\u003c\/li\u003e\n\u003cli\u003eSegmented shape, easy for tiny hands to hold and explore\u003c\/li\u003e\n\u003cli\u003eGentle bell introduces cause and effect learning\u003c\/li\u003e\n\u003cli\u003eLoop attachment for pram, car seat or play gym\u003c\/li\u003e\n\u003cli\u003e13cm diameter, the perfect size for little hands\u003c\/li\u003e\n\u003cli\u003e100% GOTS certified organic cotton\u003c\/li\u003e\n\u003cli\u003e★★★★★ 4.8 av rating\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGOLD winner of Project Baby Awards 2026 for '\u003ca href=\"https:\/\/www.project-baby.co.uk\/project-baby-awards-2026-2\/\" title=\"Project baby awards winners\"\u003eBest Newborn Toy\u003c\/a\u003e'\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"playing\" href=\"https:\/\/www.ettaloves.com\/collections\/playing\"\u003eDiscover our Play collection here →\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":44106285187326,"sku":"ELTO002","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/new_shopify_images_walala_plus.jpg?v=1784136294"},{"product_id":"colour-changing-bath-book-suitable-from-birth","title":"COLOUR CHANGING BATH BOOK - Suitable from birth","description":"\u003cp\u003eBring an extra dose of magic to bath time, or play time, with our new Colour Changing Bath Book, part of our collaboration with artist Camille Walala.\u003c\/p\u003e\n\u003cp\u003eWatch the colours magically appear when exposed to water. Wow your baby in the bath, or let older children explore with a paintbrush (or a sponge or their finger) and some water.\u003c\/p\u003e\n\u003cp\u003eThis clever and stunning bath book supports tiny eyes with it's scientifically designed shapes and patterns, and motor skills are developed through using a paintbrush or fingers through the control of movement.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":53520446194041,"sku":"ELCW007","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/colour-changing-bath-book-suitable-from-birth-1769727.png?v=1763727642"},{"product_id":"outdoor-reversible-playmat-from-birth","title":"OUTDOOR PLAYMAT - suitable from birth","description":"\u003cp\u003eScience on the go. Our outdoor playmat brings the visual magic of our sensory Fern print outside, indoor, wherever your day takes you.\u003c\/p\u003e\n\u003cp\u003ePadded for comfort with a waterproof base, it's ready for gardens, picnics, soft play and everything in between. The Fern print works from birth, supporting your baby's developing vision while keeping them genuinely engaged.\u003c\/p\u003e\n\u003cp\u003eRolls up into its own canvas bag with carry strap. Easy to grab, easy to go.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":54852758634873,"sku":"ELPL015","price":69.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/outdoor-playmat-suitable-from-birth-2051175.png?v=1763727556"},{"product_id":"etta-loves-x-liberty-sensory-muslin-2-pack-0-12m","title":"ETTA LOVES x LIBERTY – Sensory Muslin 2-Pack - birth to 12 months","description":"\u003cp\u003eThis exclusive 2-pack brings together iconic Liberty patterns and the science of infant vision to support visual and cognitive development from birth to around a year.\u003c\/p\u003e\n\n\u003cp\u003eBeautifully practical for everyday use - whether over your shoulder for focused feeding and winding, or for sensory play anytime, anywhere.\u003c\/p\u003e\n\n\u003cp\u003eEach super-soft organic cotton muslin features a Liberty pattern reimagined through the eyes of a baby - thoughtfully scaled to meet your baby exactly where they are.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFairford Shadow\u003c\/strong\u003e features whimsical florals designed to focus and delight little eyes from birth to around 4 months.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWharfedale Meadow\u003c\/strong\u003e depicts delicate wildflowers in bloom. Flowing forms and vibrant tones captivate babies as they begin to see more colour and detail in the world around them. Designed for 5 months onwards.\u003c\/p\u003e\n\n\u003cp\u003ePresented in striking packaging - the perfect gift for a new parent or baby shower.\u003c\/p\u003e\n\n\u003cp\u003ePattern with purpose. Designed to calm, captivate and support your baby's early development.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55300570022265,"sku":"ELLB001","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/etta-loves-x-liberty-the-liberty-lovers-set-8963953.png?v=1773831130"},{"product_id":"etta-loves-x-liberty-sensory-xl-muslin-swaddle-for-0-4m","title":"ETTA LOVES x LIBERTY – Sensory XL Muslin Swaddle - birth to 4 months","description":"\u003cp\u003eThis extra-large muslin brings together iconic Liberty design and the science of infant vision to support visual and cognitive development from your baby's earliest days.\u003c\/p\u003e\n\u003cp\u003eGenerously sized and endlessly versatile - use it for play, swaddling, as a lightweight blanket, breastfeeding cover, pram shade or on-the-go playmat.\u003c\/p\u003e\n\u003cp\u003eFeaturing the classic Liberty design \u003cstrong\u003eFairford Shadow\u003c\/strong\u003e - full of whimsical florals and dancing berries, designed to focus and delight little eyes from birth to around 4 months.\u003c\/p\u003e\n\u003cp\u003eBeautifully packaged and thoughtfully designed, it makes a stunning and useful gift for any new parent.\u003c\/p\u003e\n\u003cp\u003ePattern with purpose. Designed to calm, captivate and support your baby's early development.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e120cm x 120cm for everyday versatility \u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55300685988217,"sku":"ELLB002","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/etta-loves-x-liberty-the-play-and-cuddle-set-6745405.png?v=1763727638"},{"product_id":"etta-loves-x-liberty-sensory-xl-muslin-swaddle-for-5-12-months","title":"ETTA LOVES x LIBERTY – Sensory XL Muslin Swaddle - 5-12 months","description":"\u003cp\u003eThis extra-large organic cotton muslin brings together iconic Liberty patterns and the science of infant vision to support your baby's growing visual and cognitive abilities through the second half of their first year.\u003c\/p\u003e\n\u003cp\u003eGenerously sized and endlessly versatile - use it for play, swaddling, as a lightweight blanket, breastfeeding cover, pram shade or on-the-go playmat.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWharfedale Meadow\u003c\/strong\u003e is a vibrant wildflower meadow designed to captivate growing eyes as babies begin to see more colour and detail. Designed for 5 months onwards.\u003c\/p\u003e\n\u003cp\u003eThe scale and contrast of the design have been carefully considered to inspire engagement, focus and sensory exploration during a pivotal stage of development.\u003c\/p\u003e\n\u003cp\u003eTimeless, practical and beautifully packaged - it makes a perfect gift for a new parent.\u003c\/p\u003e\n\u003cp\u003ePattern with purpose. Designed to calm, captivate and support your baby's development.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e120cm x 120cm for everyday versatility \u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55300733075833,"sku":"ELLB003","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/etta-loves-x-liberty-sensory-xl-muslin-swaddle-for-5-12-months-8214462.png?v=1763727544"},{"product_id":"etta-loves-x-liberty-reversible-sensory-playmat-suitable-from-birth","title":"ETTA LOVES x LIBERTY – Reversible Sensory Playmat - birth to 12 months","description":"\u003cp\u003eTwo Liberty patterns, one year of visual support. Fairford Shadow on one side for birth to 4 months, Wharfedale Meadow on the other for 5 months onwards.\u003c\/p\u003e\n\u003cp\u003eUnlike any other playmat, the patterns actively encourage babies to lift their head, reach and move during tummy time, making them want to see more. Lightly padded for comfort, it rolls easily with a matching band for storage or on-the-go use.\u003c\/p\u003e\n\u003cp\u003eA standout gift for a baby shower or new arrival.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReversible: two Liberty patterns, two developmental stages\u003c\/li\u003e\n\u003cli\u003eBirth to 12 months\u003c\/li\u003e\n\u003cli\u003eLightly padded, rolls with matching storage band\u003c\/li\u003e\n\u003cli\u003eMachine washable\u003c\/li\u003e\n\u003cli\u003e1m diameter\u003c\/li\u003e\n\u003cli\u003eDesigned with infant vision experts\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-liberty-1\" title=\"etta loves x liberty sensory baby collection\"\u003eSee the full Liberty collection here →\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55300739334521,"sku":"ELLB006","price":79.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/etta-loves-x-liberty-reversible-sensory-playmat-suitable-from-birth-4218749.png?v=1773831074"},{"product_id":"etta-loves-x-liberty-reversible-sensory-strip-suitable-from-birth","title":"ETTA LOVES x LIBERTY – Reversible Sensory Strip - birth to 12 months","description":"\u003cp\u003eTwo Liberty patterns, one year of visual support. Fairford Shadow on one side for birth to 4 months, Wharfedale Meadow on the other for 5 months onwards.\u003c\/p\u003e\n\n\u003cp\u003eAttach to the pram for calm journeys, stand up during tummy time to encourage head lifting, or place around the changing mat to keep little eyes engaged.\u003c\/p\u003e\n\n\u003cp\u003eLightweight, padded and machine washable. Folds into a changing bag. A design-led gift that does more than look beautiful.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eReversible: two Liberty patterns, two developmental stages\u003c\/li\u003e\n  \u003cli\u003eBirth to 12 months\u003c\/li\u003e\n  \u003cli\u003eMachine washable\u003c\/li\u003e\n  \u003cli\u003eDesigned with infant vision experts\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-liberty-1\" title=\"etta loves x liberty collection page\"\u003eSee the full Liberty collection here →\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55300811850105,"sku":"ELLB005","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/etta-loves-x-liberty-reversible-sensory-strip-suitable-from-birth-9870838.png?v=1763727542"},{"product_id":"etta-loves-x-liberty-sensory-muslin-blanket-suitable-from-birth","title":"ETTA LOVES x LIBERTY – Sensory Muslin Blanket - Reversible","description":"\u003cp\u003eThis reversible organic cotton 6-layer muslin blanket brings together iconic Liberty design and the science of infant vision to support your baby's visual and cognitive development through their first year and beyond.\u003c\/p\u003e\n\n\u003cp\u003eLightweight yet cosy, it's a practical and beautiful blanket for the pram, car, cot or sofa - or for laying on to encourage tummy time. With reversible patterns that evolve with your baby's developing vision, it offers comfort, stimulation and timeless style in equal measure.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFairford Shadow\u003c\/strong\u003e is a whimsical floral in soft monochrome, designed to support and focus little eyes from birth to around 4 months.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWharfedale Meadow\u003c\/strong\u003e is a blooming wildflower print, full of colour and detail to engage developing vision from 5 months onwards.\u003c\/p\u003e\n\n\u003cp\u003eBeautifully packaged, it also makes a thoughtful gift - a little piece of design history for modern family living.\u003c\/p\u003e\n\n\u003cp\u003ePattern with purpose. Designed to calm, captivate and support your baby's development.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55300858478969,"sku":"ELLB004","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/etta-loves-x-liberty-the-play-and-cuddle-set-7949365.png?v=1771857090"},{"product_id":"etta-loves-x-liberty-sensory-grasp-ball-suitable-from-birth","title":"ETTA LOVES x LIBERTY – Sensory Grasp Ball - Suitable from birth","description":"\u003cp\u003eOne Liberty pattern, endless developmental play. Fairford Shadow in iconic black and white, scaled by our infant vision experts to captivate little eyes from birth.\u003c\/p\u003e\n\n\u003cp\u003eFrom early staring to batting, grasping, shaking and eventually throwing and chasing, this ball grows with your baby from day one through their whole first year and beyond. A gentle bell inside introduces cause and effect - 'when I move, something happens'.\u003c\/p\u003e\n\n\u003cp\u003eMade from organic cotton with a handy loop for pram, car seat or baby gym attachment.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSuitable from birth\u003c\/li\u003e\n  \u003cli\u003eHidden bell for cause and effect learning\u003c\/li\u003e\n  \u003cli\u003eOrganic cotton with attachment loop\u003c\/li\u003e\n  \u003cli\u003eDesigned with infant vision experts\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-liberty-1\" title=\"etta loves x liberty sensory baby collection\"\u003eSee the full Liberty collection here →\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55300892918137,"sku":"ELLB007","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/etta-loves-x-liberty-sensory-grasp-ball-suitable-from-birth-5605293.png?v=1763727546"},{"product_id":"etta-loves-x-liberty-the-everyday-wonder-set","title":"ETTA LOVES X LIBERTY: THE EVERYDAY WONDER SET - birth to 12 months","description":"\u003cp\u003eThis beautiful gift set brings together iconic Liberty design and the science of infant vision, offering parents and babies the perfect start to their sensory journey.\u003c\/p\u003e\n\u003cp\u003eInside you'll find a curated selection of everyday essentials: two sensory muslins designed for different stages of baby's first year, a sensory strip for on-the-go calm, and a sensory grasp ball for captivating play. Each piece has been expertly created to support visual and cognitive development, while bringing practical calm to the everyday.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFAIRFORD SHADOW:\u003c\/strong\u003e a whimsical floral in monochrome, designed to support little eyes from birth to around 4 months.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHARFEDALE MEADOW:\u003c\/strong\u003e a blooming wildflower design, full of colour and detail to engage vision from 5 months onwards.\u003c\/p\u003e\n\u003cp\u003ePackaged in an Etta Loves x Liberty cotton gift bag, this set makes a truly thoughtful present for a baby shower or new arrival; a perfect combination of beauty, science and practicality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT'S INCLUDED:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 x SENSORY MUSLIN 2-PACK (FAIRFORD SHADOW \u0026amp; WHARFEDALE MEADOW)\u003c\/li\u003e\n\u003cli\u003e1 x SENSORY STRIP\u003c\/li\u003e\n\u003cli\u003e1 x SENSORY GRASP BALL\u003c\/li\u003e\n\u003cli\u003e1 x GIFT BAG\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis is pattern with purpose: designed to calm, captivate and support your baby's early development, while making parenting that little bit easier.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSAVE £8 ON SOLD SEPARATELY PRICES\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eDiscover the full Liberty range \u003ca href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-liberty-1\" title=\"Etta Loves x Liberty\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55817707258233,"sku":"ELLB015","price":81.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/etta-loves-x-liberty-the-everyday-wonder-set-6310243.png?v=1763727542"},{"product_id":"etta-loves-x-liberty-the-little-discovery-set","title":"ETTA LOVES X LIBERTY: THE LITTLE DISCOVERY SET - birth to 12 months","description":"\u003cp\u003eThe Little Discovery Set is the perfect introduction to our Liberty collaboration, offering a thoughtful combination of sensory essentials to support and captivate babies from day one.\u003c\/p\u003e\n\u003cp\u003eThis gift set pairs our Liberty sensory muslin 2-pack – designed for baby's first year of visual development – with a sensory grasp ball to encourage playful discovery with their eyes and hands.\u003c\/p\u003e\n\u003cp\u003eTogether they bring wonder to little ones and calm to parents, making everyday life that bit easier.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFairford Shadow:\u003c\/strong\u003e a whimsical floral in monochrome, designed to support little eyes from birth to around 4 months.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWharfedale Meadow:\u003c\/strong\u003e a blooming wildflower design, full of colour and detail to engage vision from 5 months onwards.\u003c\/p\u003e\n\u003cp\u003eBeautifully packaged, The Little Discovery Set makes an ideal gift for a baby shower, new arrival or first birthday – a stylish yet practical choice for family, friends or colleagues.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT'S INCLUDED:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLIBERTY SENSORY MUSLIN 2-PACK (FAIRFORD SHADOW \u0026amp; WHARFEDALE MEADOW)\u003c\/li\u003e\n\u003cli\u003eLIBERTY SENSORY GRASP BALL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis is pattern with purpose: iconic Liberty design reimagined through the eyes of a baby, delivering comfort, stimulation and timeless style in equal measure.\u003c\/p\u003e\n\u003cp\u003eDiscover the full Liberty collection \u003ca title=\"etta loves x liberty sensory collection\" href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-liberty-1\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55818102309241,"sku":"ELLB018","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/etta-loves-x-liberty-the-little-discovery-set-5322675.png?v=1763727549"},{"product_id":"etta-loves-x-liberty-the-play-and-cuddle-set","title":"ETTA LOVES X LIBERTY: THE PLAY AND CUDDLE SET - birth to 12 months","description":"\u003cp\u003eThe Play and Cuddle Set is a beautifully balanced collection of Liberty sensory essentials, designed to soothe, snuggle and engage babies through their first year and beyond.\u003c\/p\u003e\n\u003cp\u003eWith an XL sensory muslin for swaddling and covering, a sensory muslin blanket for cosy comfort, a sensory strip for engaged awake time, and a grasp ball for playful discovery, this set offers everything a family needs for both quiet moments and active development.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFairford Shadow:\u003c\/strong\u003e a whimsical floral in monochrome, designed to support little eyes from birth to around 4 months.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWharfedale Meadow:\u003c\/strong\u003e a blooming wildflower design, full of colour and detail to engage vision from 5 months onwards.\u003c\/p\u003e\n\u003cp\u003eBeautifully packaged in a Liberty gift bag, this set is perfect for family, friends or colleagues to gift together - a combination of style, science and comfort that will be used and treasured every day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT'S INCLUDED:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLIBERTY XL SENSORY MUSLIN (FAIRFORD SHADOW)\u003c\/li\u003e\n\u003cli\u003eLIBERTY SENSORY MUSLIN BLANKET\u003c\/li\u003e\n\u003cli\u003eLIBERTY SENSORY STRIP\u003c\/li\u003e\n\u003cli\u003eLIBERTY SENSORY GRASP BALL\u003c\/li\u003e\n\u003cli\u003eLIBERTY GIFT BAG\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis is pattern with purpose; created to bring calm to parents, wonder to babies, and timeless Liberty design into everyday family life.\u003c\/p\u003e\n\u003cp\u003eDiscover the full Liberty collection \u003ca href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-liberty-1\" title=\"etta loves x liberty sensory collection\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55818347348345,"sku":"ELLB016","price":122.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/etta-loves-x-liberty-the-play-and-cuddle-set-1832970.png?v=1763727639"},{"product_id":"etta-loves-x-liberty-the-liberty-lovers-set","title":"ETTA LOVES X LIBERTY: THE LIBERTY LOVERS SET - birth to 12 months","description":"\u003cp\u003eThe Liberty Lovers Set is the ultimate collaboration bundle: a full journey of sensory essentials to support, soothe and stimulate babies from birth to their first birthday and beyond.\u003c\/p\u003e\n\u003cp\u003eFrom soft muslins to cosy blankets, from on-the-go sensory strips to our tummy-time helping reversible playmat, every piece has been carefully designed using infant vision science, helping parents transform everyday moments into opportunities for connection and discovery.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFairford Shadow:\u003c\/strong\u003e a whimsical floral in monochrome, designed to support little eyes from birth to around 4 months.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWharfedale Meadow:\u003c\/strong\u003e a blooming wildflower design, full of colour and detail to engage vision from 5 months onwards.\u003c\/p\u003e\n\u003cp\u003ePackaged in a printed Liberty gift bag, this is a showstopping gift – perfect for family, friends or even colleagues to club together and give something truly unforgettable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT'S INCLUDED:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLIBERTY SENSORY MUSLIN 2-PACK\u003c\/li\u003e\n\u003cli\u003eLIBERTY SENSORY MUSLIN BLANKET\u003c\/li\u003e\n\u003cli\u003eLIBERTY SENSORY STRIP\u003c\/li\u003e\n\u003cli\u003eLIBERTY SENSORY PLAYMAT\u003c\/li\u003e\n\u003cli\u003eLIBERTY GIFT BAG\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis is pattern with purpose: iconic Liberty design reimagined through the eyes of a baby, making family life more beautiful, calmer and filled with wonder.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSAVE £10 ON SOLD SEPARATELY PRICES\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eDiscover the full Liberty collection \u003ca href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-liberty-1\" title=\"etta loves x liberty sensory collection\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":55818403348857,"sku":"ELLB017","price":170.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/etta-loves-x-liberty-the-liberty-lovers-set-3686859.png?v=1763727646"},{"product_id":"sensory-starter-bundle","title":"SENSORY STARTER KIT - from birth","description":"\u003cp\u003eEverything a baby needs to focus, engage and learn to see from day one.\u003c\/p\u003e\n\u003cp\u003eOur best-loved sensory essentials together in one set, created using infant vision science to grow with your baby through the first year. No guesswork, just patterns that truly work, with a \u003cstrong\u003esaving of £8\u003c\/strong\u003e vs buying separately.\u003c\/p\u003e\n\u003cp\u003eEach kit includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSensory Muslin 3-Pack\u003c\/li\u003e\n\u003cli\u003eSensory Grasp Ball\u003c\/li\u003e\n\u003cli\u003ePack of 3 Reversible Hanging Squares\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePresented in a beautiful reusable dust bag, ready to gift or to start your own sensory journey.\u003c\/p\u003e\n\u003cp\u003eFrom peaceful travels to happy tummy time, focused feeds and mesmerising play. These are the things you'll reach for every single day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAward-winning products, together in one set\u003c\/li\u003e\n\u003cli\u003eDesigned with infant vision experts\u003c\/li\u003e\n\u003cli\u003eSuitable from birth\u003c\/li\u003e\n\u003cli\u003eBeautifully presented, ready to gift\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca title=\"etta loves sensory bundles\" href=\"https:\/\/www.ettaloves.com\/collections\/bundles\"\u003eDiscover more of our curated bundles here →\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Animal Print","offer_id":56120826560889,"sku":"ELBN086","price":72.0,"currency_code":"GBP","in_stock":true},{"title":"Plant Print","offer_id":56120826593657,"sku":"ELBN087","price":72.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/bestseller-essential-bundle-9739395.png?v=1763727564"},{"product_id":"muslin-starter-set","title":"MUSLIN ESSENTIALS SET - birth to 4 months","description":"\u003cp data-start=\"194\" data-end=\"296\"\u003eEverything you need to make everyday moments easier – from feeding to play to getting out and about.\u003c\/p\u003e\n\u003cp data-start=\"298\" data-end=\"653\"\u003eOur Muslin Essentials Set pairs a set of three of our scientifically designed \u003cstrong\u003esensory muslins \u003c\/strong\u003ewith a set of \u003cstrong\u003ehandy pegs\u003c\/strong\u003e, giving you instant versatility from birth.\u003c\/p\u003e\n\u003cp data-start=\"298\" data-end=\"653\"\u003eUse the pegs to transform your muslins into mesmerising moments - clipped to a pram, car seat or baby gym - then reach for them again for feeding, winding and comforting on the go.\u003c\/p\u003e\n\u003cp data-start=\"655\" data-end=\"865\"\u003eEach muslin has been thoughtfully created using the science of baby vision, captivating your little one’s developing eyes from birth while giving you the calm, confidence and practicality you need in those early months.\u003c\/p\u003e\n\u003cp data-start=\"867\" data-end=\"882\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eBecause when you’ve got the right essentials, everything just flows a little easier.\u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"ANIMAL","offer_id":56183582458233,"sku":"ELBN088","price":28.0,"currency_code":"GBP","in_stock":true},{"title":"PLANT","offer_id":56183582491001,"sku":"ELBN089","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/muslin-starter-set-9482370.png?v=1763727558"},{"product_id":"etta-loves-x-liberty-sensory-hanging-squares","title":"ETTA LOVES x LIBERTY – Sensory Hanging Squares","description":"\u003cp\u003eReversible sensory squares designed to evolve with your baby's vision.\u003c\/p\u003e\n\n\u003cp\u003eDesigned with Liberty London, these hanging squares feature reimagined archive prints scaled for developing eyes. Each square is reversible - one side for birth to 4 months, one side for 5 months onwards - keeping babies engaged as their sight develops.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFairford Shadow\u003c\/strong\u003e - graceful high-contrast florals for birth to 4 months\u003cbr\u003e\n\u003cstrong\u003eWharfedale Meadow\u003c\/strong\u003e - flowing wildflowers in evolving colour for 5 months onwards\u003c\/p\u003e\n\n\u003cp\u003eSecure velcro attachments for prams, play gyms or car seats. Mirror, crinkle texture and gentle rattle for cause-and-effect discovery. Lightweight, padded, machine washable.\u003c\/p\u003e\n\n\u003cp\u003eLiberty beauty meets vision science. Pattern with purpose.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":56716675973497,"sku":"ELLB008","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/etta-loves-x-liberty-sensory-hanging-squares-4503111.jpg?v=1776498923"},{"product_id":"etta-loves-x-liberty-mono-outdoor-playmat","title":"ETTA LOVES X LIBERTY - OUTDOOR PLAYMAT","description":"\u003cp\u003eThe Etta Loves x Liberty outdoor playmat brings iconic Liberty patterns and the science of infant vision together to create something uniquely beautiful.\u003c\/p\u003e\n\n\u003cp\u003eLiberty's Fairford Shadow pattern has been reimagined through the eyes of a baby, carefully scaled to attract and hold visual focus from birth to around 4 months - providing something they can actually see for longer, calmer play.\u003c\/p\u003e\n\n\u003cp\u003e1.2 metres square, softly padded with a waterproof base, the mat creates a clean, cushioned space for lying, kicking, rolling and tummy time. Also makes the perfect family picnic rug.\u003c\/p\u003e\n\n\u003cp\u003eLightweight and practical, it folds into its own canvas carry bag with strap so it's always ready to come with you: garden, park or beach.\u003c\/p\u003e\n\n\u003cp\u003ePattern with purpose. Liberty beauty and infant vision science, working together.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":56716846432633,"sku":"ELLB009","price":86.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/etta-loves-x-liberty-outdoor-playmat-8818756.jpg?v=1776498917"},{"product_id":"etta-loves-x-liberty-outdoor-playmat-colourful","title":"ETTA LOVES X LIBERTY - OUTDOOR PLAYMAT (Colourful)","description":"\u003cp\u003eThe Etta Loves x Liberty outdoor playmat brings iconic Liberty patterns and the science of infant vision together to create something uniquely beautiful.\u003c\/p\u003e\n\n\u003cp\u003eLiberty's Wharfedale Meadow pattern has been reimagined through the eyes of a baby, carefully scaled to attract and hold visual focus from around 5 months to a year. More engaged attention. Longer, calmer outdoor (or indoor) play.\u003c\/p\u003e\n\n\u003cp\u003e1.2 metres square, softly padded with a waterproof base, the mat creates a clean, cushioned space for lying, kicking, rolling and tummy time inside or outside. Also makes the perfect family picnic rug.\u003c\/p\u003e\n\n\u003cp\u003eLightweight and practical, it folds into its own canvas carry bag with strap so it's always ready to come with you: garden, park or beach.\u003c\/p\u003e\n\n\u003cp\u003ePattern with purpose. Liberty beauty and infant vision science, working together.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":56716857311609,"sku":"ELLB010","price":86.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/etta-loves-x-liberty-outdoor-playmat-colourful-4903165.jpg?v=1776498919"},{"product_id":"bibs-x-etta-loves-newborn-gift-set","title":"BIBS x Etta Loves Newborn Gift Set","description":"\u003cp\u003eBe the best gift-giver ever, or treat your own new arrival to something really special.\u003c\/p\u003e\n\u003cp\u003eThe BIBS x Etta Loves Newborn Gift Set is a curated edit in black and white, for newborns and the parents who love monochrome just as much. Etta Loves brings the science of infant vision, BIBS brings over 45 years of iconic Danish design and the most trusted dummies in the world. Together, in a gorgeous printed canvas bag, ready to give as a gift or keep for your own new arrival.\u003c\/p\u003e\n\u003cp\u003eLimited edition, once it's gone, it's gone.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003eWhat's inside:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEtta Loves Animal Sensory Muslin 3-Pack\u003c\/strong\u003e (Dalmatian, Zebra and Starfish), our best-selling muslins, scientifically designed to support your baby's visual development from birth. High-contrast patterns and scales to support newborn eyes to around 4 months.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBIBS Studio Pacifiers 2-Pack\u003c\/strong\u003e (Polka Ivory\/Black, Size 1), a twin pack of BIBS's iconic natural rubber dummies in their premium Studio monochrome polka dot design. Suitable from birth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBIBS Studio Pacifier Box\u003c\/strong\u003e (Polka Ivory\/Black), a beautifully made pacifier case in matching monochrome polka dots that keeps dummies clean, organised and always to hand.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExclusive printed canvas gift bag\u003c\/strong\u003e, a keepsake you'll actually keep using long after the early days.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA complete, considered gift for a new arrival. Everything they need, from the very first look, beautifully packaged and ready to gift.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":63857429152121,"sku":"ELBIB001","price":46.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/bibs-x-etta-loves-newborn-gift-set-3140602.jpg?v=1783707564"},{"product_id":"the-floor-time-bundle","title":"THE FLOOR TIME BUNDLE","description":"\u003cp\u003eEverything your baby needs for happy tummy time and play on their back, together in one considered bundle.\u003c\/p\u003e\n\u003cp\u003eFor tummy time, the playmat offers patterns perfectly scaled to give them something they can see and want to look at, encouraging head and shoulder lifting and gross motor skills. On their back, add a simple wooden arch and our award-winning Hanging Squares to give baby something to focus on and reach out for.\u003c\/p\u003e\n\u003cp\u003eReversible from birth to 4 months on one side, 5 months and beyond on the other. The Hanging Squares velcro on and off in seconds, so they move from the arch to the pram or car seat whenever they're needed elsewhere.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReversible playmat - one side for birth to 4 months, one side for 5+ months\u003c\/li\u003e\n\u003cli\u003ePatterns perfectly scaled to give baby something they can see and want to look at\u003c\/li\u003e\n\u003cli\u003eEncourages head lifting, head and shoulder lifting, and gross motor skills\u003c\/li\u003e\n\u003cli\u003ePairs with a simple wooden arch - award-winning Hanging Squares give baby something to focus on and reach out for\u003c\/li\u003e\n\u003cli\u003eHanging Squares move from arch to pram to car seat -\u003c\/li\u003e\n\u003cli\u003eSupersoft organic cotton with comfy padded fill, machine washable\u003c\/li\u003e\n\u003cli\u003e★★★★★ [rating] av rating\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIncludes: 1 x Reversible Playmat, 1 x Sensory Hanging Squares in the design of your choice\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"PLANT PRINT","offer_id":64229079023993,"sku":"ELBN091","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"ANIMAL PRINT","offer_id":64229079056761,"sku":"ELBN092","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"LIBERTY PRINT","offer_id":64229079089529,"sku":"ELBN093","price":96.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/the-floor-time-bundle-3044488.jpg?v=1786607840"},{"product_id":"hooded-sensory-towel-suitable-from-birth","title":"HOODED SENSORY TOWEL - from birth","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA beautifully soft hooded towel designed to turn post-bath drying into sensory play, whilst supporting your baby's developing vision.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMade from organic cotton towelling, with high-contrast Dalmatian sensory muslin across the sides, it gives little eyes something fascinating to focus on as you wrap, dry and cuddle them. Perfect for making the transition from warm bath water to cooler air feel a little more playful.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUse the sensory muslin for peekaboo, movement and face-to-face play while you get baby warm and dry.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDesigned to support babies' visual development from birth\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHigh-contrast dalmatian sensory muslin to captivate developing eyes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoft organic cotton towelling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCosy hood with cute little ears\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps turn post-bath drying into a moment of play and connection\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBeautifully boxed, making it a lovely new baby or baby shower gift\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e100% GOTS certified organic cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable from birth\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/bath-time\"\u003e\u003cspan\u003eDiscover the full Etta Loves Bath Time collection here →\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":64386928017785,"sku":"ELBA001","price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/hooded-sensory-towel-from-birth-7181256.jpg?v=1789093468"},{"product_id":"sensory-bath-mitt-2-pack-suitable-from-birth","title":"SENSORY BATH MITT \/ 2 PACK - from birth","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTwo soft sensory wash mitts to bring fascination and calm into bath time while you get baby clean.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach mitt has soft organic cotton towelling on one side and a full side of high-contrast sensory muslin on the other, giving baby something fascinating to focus on while you wash, splash and play. With one Dalmatian and one Zebra sensory design, there are two different patterns to capture little eyes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUse them to make bath time more playful for developing eyes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDesigned to support babies' visual development from birth\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTwo sensory wash mitts: one Dalmatian and one Zebra\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHigh-contrast patterns designed for babies from 0-4 months\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoft white organic cotton towelling on one side and sensory muslin on the other\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHandy hanging loops for drying between uses\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTwo mitts means one can be in use while the other is drying or in the wash\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e100% GOTS certified organic cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable from birth\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/bath-time\"\u003e\u003cspan\u003eDiscover the full Etta Loves Bath Time collection here →\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":64386980807033,"sku":"ELBA002","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/sensory-bath-mitt-2-pack-from-birth-4705502.jpg?v=1789093460"},{"product_id":"bath-time-sensory-set-suitable-from-birth","title":"BATH TIME SENSORY SET - from birth","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA beautifully giftable set of sensory bath-time essentials, designed to make washing, splashing and drying more playful whilst supporting your baby's developing vision.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBringing together organic cotton, high-contrast sensory patterns and a fully sealed natural rubber bath toy, the set gives little eyes something engaging to focus on from the bath itself to the warm wrap-up afterwards.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA thoughtful and genuinely useful gift for a new baby, beautifully boxed and ready to give.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDesigned to support babies' visual development from birth\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThree useful bath-time essentials in one beautifully boxed gift set\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHigh-contrast sensory patterns designed for babies from newborn-4 months\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoft organic cotton towel and wash mitt\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFully sealed natural rubber bath toy, with no holes for water to get trapped inside\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eA lovely new baby or baby shower gift\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable from birth but loved for years\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eT\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan\u003ehe set includes:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e1 x \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eHooded Sensory Towel\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e made from soft organic cotton towelling, with Dalmatian sensory muslin, a cosy hood and cute little ears\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e1 x \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDalmatian Sensory Wash Mitt\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with soft organic cotton towelling on one side and Dalmatian sensory muslin on the other \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e1 x \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eStarfish Sensory Bath Toy\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e made from natural rubber and fully sealed for more hygienic bath-time play\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/bath-time\"\u003e\u003cspan\u003eDiscover the full Etta Loves Bath Time collection here →\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":64387147334009,"sku":"ELBA003","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1511\/4746\/files\/bath-time-sensory-set-from-birth-2454987.jpg?v=1789093487"}],"url":"https:\/\/ettaloves.com\/collections\/welcome-discount-code.oembed?page=2","provider":"Etta Loves","version":"1.0","type":"link"}