Baby Sensory | Scientific Baby Essentials | Etta Loves
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DESIGNED FOR DEVELOPING EYES
&
Calmer Everyday Moments

SHOP OUR ARTIST COLLABS

For babies’ first gallery experience

PATTERNS BABIES CAN ACTUALLY SEE

A baby's eyes and brain develop faster in the first year than at any other time.

By working with vision experts, we know exactly what babies can see, and how to keep them looking and learning through that vital first year.

Our baby essentials and toys are designed to captivate curious eyes from the earliest stares.

SHOP Birth to 4 months here >

DISCOVER the science here >

NEW HERE?

We're here to help the small moments and the big ones. Let us show you how.

★★★★★
"The only thing you need for a newborn!
Functional to wipe up spills, but keeps them entertained for hours during wake windows! They can’t stop staring & smiling at it."
Nancy
★★★★★
“Amazing quality and style plus they keep your baby mesmerised and contented. Have been very useful hanging on the back of the seat in the car on long journeys, the baby watches the pattern until they fall into a deep slumber"
Coco
★★★★★
“I bought 2 of these for gifts for a friend and family member, they appreciated them so much. One used them straight away and said they captivated their newborn for hours, I love that and the science behind them. My new go-to gift for new babies.”
Katie
★★★★★
“My little one loves the patterns and they've been a great distraction for nappy changes.”
Nicola
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WHAT CAN BABIES ACTUALLY SEE? - Etta Loves

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Our expert guide to what babies see, and how you can gently support their developing vision from day one.

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