Designed with infant vision experts to support tiny eyes and minds. Because looking is learning.
Discover The ScienceShop Newborn to 4 months
IT ALL STARTED WITH A JUMPER
When Etta was 6 weeks old, mid-feed, she locked onto the stripes of my jumper and fed without fussing. I felt the overwhelm lift and in that moment everything changed.
I became obsessed with how babies actually see the world and what they love to look at. I found the most incredible infant vision experts and Etta Loves was born, putting the science of sight into every product, taking the guesswork out of sensory play every day.
I hope you love our range.
Jen, Founder & Etta's mum
reviews
FROM OUR CUSTOMERS
“I bought 2 of these for gifts for a friend and family member, they appreciated them so much. One used them straight away and said they captivated their newborn for hours, I love that and the science behind them"
Katie
"The only thing you need for a newborn!
Functional to wipe up spills, but keeps them entertained for hours during wake windows! They can’t stop staring & smiling at it"
Nancy
“Have been very useful hanging on the back of the seat in the car on long journeys, the baby watches the pattern until they fall into a deep slumber"
Coco
Our best sellers
MULTI AWARD WINNING
4.97* RATED BY CUSTOMERS