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From experts, specialists and parents

THE BLOG

Expert advice, honest reads, and a little bit of the science behind what makes babies tick.

MENTALY PREPARING FOR WEANING - Etta Loves

MENTALY PREPARING FOR WEANING

MENTALY PREPARING FOR WEANING - Etta Loves
breastfeeding

MENTALY PREPARING FOR WEANING

How to mentally prepare for weaning, an exciting but emotional transition time for you and your baby.

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HOW HYPNOBIRTHING CAN HELP FOR ALL BIRTHS - Etta Loves
birth

HOW HYPNOBIRTHING CAN HELP FOR ALL BIRTHS

In this blog post, our friends at The Positive Birth Company explain how hypnobirthing can be beneficial for all births

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THE SURPRISING WAY YOUR BABY SEES THE WORLD - Etta Loves
baby vision

THE SURPRISING WAY YOUR BABY SEES THE WORLD

Discover how your baby really sees the world and the wonder of their developing vision.

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How not to piss off your toddler with a new baby - Etta Loves
bringing baby home

How not to piss off your toddler with a new baby

Practical advice on how to make the transition from only child to sibling a little less fraught.

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BECOMING A NICU PARENT - Etta Loves
bonding squares

BECOMING A NICU PARENT

One families experience of becoming NICU parents and some very helpful ideas for if you or someone you know have a baby in a NICU.

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Talking to children about death - Etta Loves

Talking to children about death

Practical and emotional advice about difficult conversations with children about the death of a loved one

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Baby signing - the benefits for you and your baby - Etta Loves

Baby signing - the benefits for you and your baby

Discover more about baby signing and the benefits for you and your baby

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WHY READING TO YOUR BABY IS SO BENEFICIAL - Etta Loves
baby book

WHY READING TO YOUR BABY IS SO BENEFICIAL

Why reading to your baby is hugely important in their journey of speech, language and communication development, and why we wrote a book!

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What To Expect In The First 24 Hours With Your New Baby - Etta Loves
24 hours

What To Expect In The First 24 Hours With Your New Baby

Paediatrician Dr Sarah Blackstock talks us through what happens in the first 24 hours with your baby to help us all feel more prepared.

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WHY WE CHANGED FROM BAMBOO TO ORGANIC COTTON MUSLIN - Etta Loves
bamboo vs cotton

WHY WE CHANGED FROM BAMBOO TO ORGANIC COTTON MUSLIN

As a brand we strive to be as sustainable as we possibly can so it's time for us to say goodbye to bamboo and hello to organic cotton.

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