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From experts, specialists and parents

THE BLOG

Expert advice, honest reads, and a little bit of the science behind what makes babies tick.

Flat head syndrome - what it is and how to prevent it - Etta Loves

Flat head syndrome - what it is and how to prevent it

Flat head syndrome - what it is and how to prevent it - Etta Loves
flat

Flat head syndrome - what it is and how to prevent it

I spoke to leading plastic surgeon Matt Pyrell about why flat head syndrome occurs, how to prevent it happening or how to help your baby's head to return to normal.

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Why we design 2 age ranges for your baby's changing vision - Etta Loves
5 months

Why we design 2 age ranges for your baby's changing vision

A quick explanation of why we design a newborn-4 months and 5+ month range of sensory products.

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CMPA - One mum's experience of a dairy allergy - Etta Loves

CMPA - One mum's experience of a dairy allergy

Our lovely Katie from customer service talks candidly about her experience of having two babies with CMPA (cow's milk protein allergy).

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BABY BRAIN IS REAL! - Etta Loves

BABY BRAIN IS REAL!

It's inevitable that pregnant women and new mums will experience moments of baby brain, but why and how long does it last?

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Photographing your baby at home - Etta Loves
amy

Photographing your baby at home

Our photographer Amy's top tips on how to capture stunning images of your family whilst stuck in lockdown

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HOW TO MAKE TUMMY TIME ENJOYABLE (ISH) - Etta Loves
etta loves

HOW TO MAKE TUMMY TIME ENJOYABLE (ISH)

Here are some ideas to help your baby to enjoy or at the very least tolerate tummy time without you both ending up in tears.  

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Hacks to get the most out of our clever products - Etta Loves
breastfeeding

Hacks to get the most out of our clever products

They're totally magical because of the precise science in our patterns, so here are some clever ways to witness the wonder.

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Understanding your pregnancy skin - Etta Loves
acne

Understanding your pregnancy skin

Find out a bit more about what happens to our skin during pregnancy. Spoiler alert - not everyone gets that pregnancy glow!

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How comforters provide reassurance for little ones - Etta Loves
Comforter

How comforters provide reassurance for little ones

Expert sleep consultant Charlotte tells us about the benefits of a comforter for added reassurance and calmer night times.

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More than just a massage - Etta Loves
baby massage

More than just a massage

Every touch, every kiss, and every loving cuddle sparks new connections in your baby’s brain, whilst also delivering therapeutic benefits.

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