From experts, specialists and parents
THE BLOG
Expert advice, honest reads, and a little bit of the science behind what makes babies tick.

Flat head syndrome - what it is and how to prevent it
I spoke to leading plastic surgeon Matt Pyrell about why flat head syndrome occurs, how to prevent it happening or how to help your baby's head to return to normal.
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Why we design 2 age ranges for your baby's changing vision
A quick explanation of why we design a newborn-4 months and 5+ month range of sensory products.
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CMPA - One mum's experience of a dairy allergy
Our lovely Katie from customer service talks candidly about her experience of having two babies with CMPA (cow's milk protein allergy).
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It's inevitable that pregnant women and new mums will experience moments of baby brain, but why and how long does it last?
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Photographing your baby at home
Our photographer Amy's top tips on how to capture stunning images of your family whilst stuck in lockdown
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HOW TO MAKE TUMMY TIME ENJOYABLE (ISH)
Here are some ideas to help your baby to enjoy or at the very least tolerate tummy time without you both ending up in tears.
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Hacks to get the most out of our clever products
They're totally magical because of the precise science in our patterns, so here are some clever ways to witness the wonder.
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Understanding your pregnancy skin
Find out a bit more about what happens to our skin during pregnancy. Spoiler alert - not everyone gets that pregnancy glow!
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How comforters provide reassurance for little ones
Expert sleep consultant Charlotte tells us about the benefits of a comforter for added reassurance and calmer night times.
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Every touch, every kiss, and every loving cuddle sparks new connections in your baby’s brain, whilst also delivering therapeutic benefits.
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