Folklore Print Sensory Playmat with Arch & Crinkle Toys
DESIGNED BY VISION EXPERTS
CAPTIVATES FOR MONTHS
97% FIVE STAR RATED
Created as part of our limited-edition Folklore collection to celebrate 10 years of Etta Loves, this sensory play gym is designed to grow with your baby through their first year of play.
Inspired by enchanted woodlands, every pattern, shape and scale has been designed alongside experts in infant vision to provide the perfect visual support from the very first look. Use the high-contrast Folklore side for fascinating tummy time, add the detachable arch and toys for reaching and grasping, then turn it over to the soft neutral plush reverse for calmer moments at any stage.
- Designed alongside experts in infant vision to support developing sight
- High-contrast Folklore pattern gives little eyes plenty to discover from birth
- Detachable toy arch includes five visually stimulating crinkle toys
- Encourages eye-tracking, reaching and grasping
- High-contrast side encourages baby to push up during tummy time, helping build strength for rolling and crawling
- Soft neutral plush reverse creates a calmer space for play at any stage
- Detachable toys can be attached to a pram or car seat for play on the go
- Circular 100cm play space with a 100% organic cotton outer and soft padded fill
- Suitable from birth
Babies' vision develops rapidly in their first year - they're learning to focus, track movement, see colour, and make sense of the world around them. Our products are designed with our consultant Orthoptist to support that developing sight at each stage.
Every pattern, colour and scale is designed to match what babies can actually see and engage with as their visual acuity sharpens. These aren't random designs - these are patterns created using the science of infant vision to continuously challenge and captivate as your baby grows.
Developed in collaboration with The University of Sussex Baby Lab.
Read more about the incredible science of infant vision here
When babies are genuinely engaged by what they're looking at, parents get real moments of calm. Calmer feeds, longer tummy time, easier nappy changes, quieter car journeys.
Time for a hot drink, a proper shower, or simply to breathe. Science-backed and genuinely useful from day one - whether buying for a new arrival or choosing for your own little one.
Certified B Corp. GOTS organic cotton. Recyclable packaging. Ethical factories and suppliers.
We don't just talk about sustainability - we're certified on it, because babies deserve the very best.
Find out more about our company values here.
Mainland UK Delivery
Standard shipping (3-5 working days) - £4.50
Fast shipping (2-3 working days) - £5.95
Next Working Day Delivery (for orders placed before midday) - £7.50
Free standard UK delivery when you spend over £50.
American customers
If your are in the USA please visit us.ettaloves.com to shop our US website.
For International delivery find out more here
RETURNS
Whilst we hope you’ll love your order, we understand that there may be times when you need to return items.In order to arrange this, please contact us using our contact form or email us on help@ettaloves.com within 14 days of receiving your order.
For full Shipping & Returns details see here
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